Academic Journal
Visual language of Colour: the author’s concept of comprehensive research
| Title: | Visual language of Colour: the author’s concept of comprehensive research |
|---|---|
| Authors: | Pryshchenko, Svitlana |
| Source: | Збірник наукових праць «Мистецтвознавчі записки»; Том 37 (2020): Мистецтвознавчі записки Сборник научных работ «Искусствоведческие записки»; Том 37 (2020) Collection of scientific works “Notes on Art Criticism”; Том 37 (2020) Збірник наукових праць «Мистецтвознавчі записки»; № 37 (2020) Сборник научных работ «Искусствоведческие записки»; № 37 (2020) Collection of scientific works “Notes on Art Criticism”; № 37 (2020) |
| Publisher Information: | Academics Open Research, 2020. |
| Publication Year: | 2020 |
| Subject Terms: | семиотика цвета, эстетика, визуальная культура, авторская концепция, комплексное исследование цвета, семіотика кольору, естетика, візуальна культура, авторська концепція, комплексне дослідження кольору, color semiotics, aesthetics, visual culture, author's concept, comprehensive research of the color |
| Description: | The purpose of the article is to reveal the author’s concept of understanding the visual language and functions of Colour. The methodology is based on an interdisciplinary approach, which allows us to comprehensively study the color and determine its important expressive role in contemporary Visual Culture. Scientific novelty. The essence of a comprehensive study of color has been substantiated: its theory and practice, personalities, institutions, materials, and the impact of computer technologies. The interaction of color in Art, Design, Advertising, Science is proved. Considering the problems of special terminology, the illustrated glossary is proposed, which includes definitions of many components the color harmony, synergistic possibilities of color and its semiotic transformations, the main features of artistic styles, and a number of concepts of related industries. Conclusions. On the basis of art-historical, functional, system-structural analysis, the author proposes the presentation of concept the world achievements of a Colour Science. Comparative analysis of sites the design products, fashion, interior, advertising, web-graphics revealed a certain pretentiousness and current trends in the use of color information. |
| Document Type: | Article Other literature type |
| File Description: | application/pdf |
| ISSN: | 2226-2180 |
| DOI: | 10.32461/2226-2180.37.2020.221424 |
| Access URL: | http://journals.uran.ua/mz/article/download/221424/221163 http://journals.uran.ua/mz/article/view/214439 http://journals.uran.ua/mz/article/view/221424 |
| Rights: | CC BY |
| Accession Number: | edsair.doi.dedup.....2f1e376042fadb3c89747c8d76d039b5 |
| Database: | OpenAIRE |
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