Bibliographic Details
| Title: |
The Influence of New Digital Technologies on Media Brands: Creative Control Versus Creative Co-Creation |
| Authors: |
John J. Oliver, Melanie Gray |
| Source: |
Future of Business and Finance ISBN: 9783031399398 |
| Publisher Information: |
Springer International Publishing, 2023. |
| Publication Year: |
2023 |
| Document Type: |
Part of book or chapter of book |
| Language: |
English |
| DOI: |
10.1007/978-3-031-39940-4_3 |
| Rights: |
Springer Nature TDM |
| Accession Number: |
edsair.doi...........d5e55757b79a363ca0f0a66875ffc099 |
| Database: |
OpenAIRE |