Book
The Influence of New Digital Technologies on Media Brands: Creative Control Versus Creative Co-Creation
| Title: | The Influence of New Digital Technologies on Media Brands: Creative Control Versus Creative Co-Creation |
|---|---|
| Authors: | John J. Oliver, Melanie Gray |
| Source: | Future of Business and Finance ISBN: 9783031399398 |
| Publisher Information: | Springer International Publishing, 2023. |
| Publication Year: | 2023 |
| Document Type: | Part of book or chapter of book |
| Language: | English |
| DOI: | 10.1007/978-3-031-39940-4_3 |
| Rights: | Springer Nature TDM |
| Accession Number: | edsair.doi...........d5e55757b79a363ca0f0a66875ffc099 |
| Database: | OpenAIRE |
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