APA (7th ed.) Citation

Oliver, J. J., & Gray, M. (2023). The Influence of New Digital Technologies on Media Brands: Creative Control Versus Creative Co-Creation. https://doi.org/10.1007/978-3-031-39940-4_3

Chicago Style (17th ed.) Citation

Oliver, John J., and Melanie Gray. The Influence of New Digital Technologies on Media Brands: Creative Control Versus Creative Co-Creation. 2023. https://doi.org/10.1007/978-3-031-39940-4_3.

MLA (9th ed.) Citation

Oliver, John J., and Melanie Gray. The Influence of New Digital Technologies on Media Brands: Creative Control Versus Creative Co-Creation. 2023. https://doi.org/10.1007/978-3-031-39940-4_3.