Bibliographic Details
| Title: |
BOOK REVIEW Marketing 6.0: The Future Is Immersive Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan John Wiley & Sons, 2023. 256 pp. ISBN 978-1-119-83521-9 (hardcover) |
| Authors: |
Thittapong Daengrasmisopon |
| Publisher Information: |
Stamford International University, 2025. |
| Publication Year: |
2025 |
| Subject Terms: |
Marketing, FOS: Economics and business, Metaverse, Metamarketing, Digital Marketing, Marketing Technology, Immersive Experience |
| Description: |
ASEAN Journal of Management & Innovation, 12, 2, 1 - 4 |
| Document Type: |
Article |
| DOI: |
10.14456/ajmi.2025.13 |
| Accession Number: |
edsair.doi...........a8cd91bfa1a00fdf2f58fa7668fbcd3c |
| Database: |
OpenAIRE |