Academic Journal
How Drunk Driving Prevention Message Orientation and Risk Presentation Format Affect Drunk Driving Attitudes and Behavioral Intention : Mediating Roles of Discrete Emotion
| Title: | How Drunk Driving Prevention Message Orientation and Risk Presentation Format Affect Drunk Driving Attitudes and Behavioral Intention : Mediating Roles of Discrete Emotion |
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| Authors: | Hye-Jin Paek, Junyoung Yi |
| Source: | The Korean Journal of Advertising and Public Relations. 25:122-155 |
| Publisher Information: | Korean Association for Advertising and Public Relations, 2023. |
| Publication Year: | 2023 |
| Document Type: | Article |
| Language: | English |
| ISSN: | 1738-2475 |
| DOI: | 10.16914/kjapr.2023.25.2.122 |
| Accession Number: | edsair.doi...........a8aed223f2b2cd7aaa93b88e78a4b9ac |
| Database: | OpenAIRE |
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