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Strategy development for the pharmaceutical industry: marketing approach

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Title: Strategy development for the pharmaceutical industry: marketing approach
Source: Экономика и предпринимательство. :687-692
Publisher Information: INTERECONOM Publishing, 2020.
Publication Year: 2020
Subject Terms: competitiveness, конкурентоспособность, marketing, consumer, factors, фармацевтическая отрасль, потребитель, стратегия, strategy, факторы, pharmaceutical industry, маркетинг
Description: В статье рассматриваются вопросы разработки стратегии предприятия фармацевтической отрасли на основе проведения маркетинговых исследований. Дана сравнительная характеристика исследуемого предприятия с его главными конкурентами. Для выработки эффективной маркетинговой стратегии были проведены PEST, SNW, SWOT анализы, а также представлена модель Конкурентных сил Портера. Проведен маркетинговый анализ рынка фармацевтической отрасли Самарской области. The article discusses the development of strategies for the pharmaceutical industry based on marketing research. A comparative characteristic of the enterprise under study with its main competitors is given.To develop an effective marketing strategy, PEST, SNW, SWOT analyzes were conducted, as well as a model ofPorter's Competitive Forces was presented. The marketing analysis of the pharmaceutical industry in the Samara region.
Document Type: Article
Language: Russian
ISSN: 1999-2300
DOI: 10.34925/eip.2020.121.8.140
Accession Number: edsair.doi...........a610cf4d1b53e71b0e266ee10e4ecec9
Database: OpenAIRE
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  Data: Strategy development for the pharmaceutical industry: marketing approach
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  Data: <i>Экономика и предпринимательство</i>. :687-692
– Name: Publisher
  Label: Publisher Information
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  Data: INTERECONOM Publishing, 2020.
– Name: DatePubCY
  Label: Publication Year
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  Data: 2020
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  Data: <searchLink fieldCode="DE" term="%22competitiveness%22">competitiveness</searchLink><br /><searchLink fieldCode="DE" term="%22конкурентоспособность%22">конкурентоспособность</searchLink><br /><searchLink fieldCode="DE" term="%22marketing%22">marketing</searchLink><br /><searchLink fieldCode="DE" term="%22consumer%22">consumer</searchLink><br /><searchLink fieldCode="DE" term="%22factors%22">factors</searchLink><br /><searchLink fieldCode="DE" term="%22фармацевтическая+отрасль%22">фармацевтическая отрасль</searchLink><br /><searchLink fieldCode="DE" term="%22потребитель%22">потребитель</searchLink><br /><searchLink fieldCode="DE" term="%22стратегия%22">стратегия</searchLink><br /><searchLink fieldCode="DE" term="%22strategy%22">strategy</searchLink><br /><searchLink fieldCode="DE" term="%22факторы%22">факторы</searchLink><br /><searchLink fieldCode="DE" term="%22pharmaceutical+industry%22">pharmaceutical industry</searchLink><br /><searchLink fieldCode="DE" term="%22маркетинг%22">маркетинг</searchLink>
– Name: Abstract
  Label: Description
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  Data: В статье рассматриваются вопросы разработки стратегии предприятия фармацевтической отрасли на основе проведения маркетинговых исследований. Дана сравнительная характеристика исследуемого предприятия с его главными конкурентами. Для выработки эффективной маркетинговой стратегии были проведены PEST, SNW, SWOT анализы, а также представлена модель Конкурентных сил Портера. Проведен маркетинговый анализ рынка фармацевтической отрасли Самарской области. The article discusses the development of strategies for the pharmaceutical industry based on marketing research. A comparative characteristic of the enterprise under study with its main competitors is given.To develop an effective marketing strategy, PEST, SNW, SWOT analyzes were conducted, as well as a model ofPorter's Competitive Forces was presented. The marketing analysis of the pharmaceutical industry in the Samara region.
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  Data: Article
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  Data: Russian
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  Data: 1999-2300
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  Data: 10.34925/eip.2020.121.8.140
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  Data: edsair.doi...........a610cf4d1b53e71b0e266ee10e4ecec9
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    Subjects:
      – SubjectFull: competitiveness
        Type: general
      – SubjectFull: конкурентоспособность
        Type: general
      – SubjectFull: marketing
        Type: general
      – SubjectFull: consumer
        Type: general
      – SubjectFull: factors
        Type: general
      – SubjectFull: фармацевтическая отрасль
        Type: general
      – SubjectFull: потребитель
        Type: general
      – SubjectFull: стратегия
        Type: general
      – SubjectFull: strategy
        Type: general
      – SubjectFull: факторы
        Type: general
      – SubjectFull: pharmaceutical industry
        Type: general
      – SubjectFull: маркетинг
        Type: general
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      – TitleFull: Strategy development for the pharmaceutical industry: marketing approach
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