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Non-commercial Advertising on Instagram: Speech Tools of Influencing the Audience

Bibliographic Details
Title: Non-commercial Advertising on Instagram: Speech Tools of Influencing the Audience
Source: Социально-гуманитарные знания.
Publisher Information: Knorus (Cifra), 2020.
Publication Year: 2020
Subject Terms: «Инстаграм», средства речевой выразительности, non-commercial advertising, style, хештеги, социальная реклама, hashtags, expres­sive speech tools, аудитория социальной рекламы, non-commercial advertising intended audience, Instagram, стилистика
Description: В статье рассмотрены речевые средства воздействия со­циальной рекламы в «Инстаграме». Проведен анализ использо­вания выразительных средств языка, выявлены их стилистичес­кие функции с учетом воздействия на целевую аудиторию. Особое внимание уделено специфике текстов социальной рекламы и организации рекламной коммуникации на платформе «Инстаграм». Сделаны выводы о влиянии речевых средств воздействия на со­циальную эффективность рекламы в «Инстаграме». The article deals with verbal tools of influence in non-commercial advertising on Instagram. The authors examine expressive meanings of different speech tools, reveal their stylistic functions concerning their intended audience. The article also deals with the specifics of non-commercial advertising texts and advertising communication on Ins­tagram. Authors come to conclusion that speech tools improve the efficiency of non-commercial advertising on Instagram.
Document Type: Article
Language: Russian
ISSN: 0869-8120
DOI: 10.34823/sgz.2020.4.51401
Accession Number: edsair.doi...........59e259e78866d24e65a0e59ece1c431d
Database: OpenAIRE
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  Data: Non-commercial Advertising on Instagram: Speech Tools of Influencing the Audience
– Name: TitleSource
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  Data: <i>Социально-гуманитарные знания</i>.
– Name: Publisher
  Label: Publisher Information
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  Data: Knorus (Cifra), 2020.
– Name: DatePubCY
  Label: Publication Year
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  Data: 2020
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  Data: <searchLink fieldCode="DE" term="%22«Инстаграм»%22">«Инстаграм»</searchLink><br /><searchLink fieldCode="DE" term="%22средства+речевой+выразительности%22">средства речевой выразительности</searchLink><br /><searchLink fieldCode="DE" term="%22non-commercial+advertising%22">non-commercial advertising</searchLink><br /><searchLink fieldCode="DE" term="%22style%22">style</searchLink><br /><searchLink fieldCode="DE" term="%22хештеги%22">хештеги</searchLink><br /><searchLink fieldCode="DE" term="%22социальная+реклама%22">социальная реклама</searchLink><br /><searchLink fieldCode="DE" term="%22hashtags%22">hashtags</searchLink><br /><searchLink fieldCode="DE" term="%22expres­sive+speech+tools%22">expres­sive speech tools</searchLink><br /><searchLink fieldCode="DE" term="%22аудитория+социальной+рекламы%22">аудитория социальной рекламы</searchLink><br /><searchLink fieldCode="DE" term="%22non-commercial+advertising+intended+audience%22">non-commercial advertising intended audience</searchLink><br /><searchLink fieldCode="DE" term="%22Instagram%22">Instagram</searchLink><br /><searchLink fieldCode="DE" term="%22стилистика%22">стилистика</searchLink>
– Name: Abstract
  Label: Description
  Group: Ab
  Data: В статье рассмотрены речевые средства воздействия со­циальной рекламы в «Инстаграме». Проведен анализ использо­вания выразительных средств языка, выявлены их стилистичес­кие функции с учетом воздействия на целевую аудиторию. Особое внимание уделено специфике текстов социальной рекламы и организации рекламной коммуникации на платформе «Инстаграм». Сделаны выводы о влиянии речевых средств воздействия на со­циальную эффективность рекламы в «Инстаграме». The article deals with verbal tools of influence in non-commercial advertising on Instagram. The authors examine expressive meanings of different speech tools, reveal their stylistic functions concerning their intended audience. The article also deals with the specifics of non-commercial advertising texts and advertising communication on Ins­tagram. Authors come to conclusion that speech tools improve the efficiency of non-commercial advertising on Instagram.
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  Data: Russian
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  Data: 0869-8120
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  Data: 10.34823/sgz.2020.4.51401
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      – Text: Russian
    Subjects:
      – SubjectFull: «Инстаграм»
        Type: general
      – SubjectFull: средства речевой выразительности
        Type: general
      – SubjectFull: non-commercial advertising
        Type: general
      – SubjectFull: style
        Type: general
      – SubjectFull: хештеги
        Type: general
      – SubjectFull: социальная реклама
        Type: general
      – SubjectFull: hashtags
        Type: general
      – SubjectFull: expres­sive speech tools
        Type: general
      – SubjectFull: аудитория социальной рекламы
        Type: general
      – SubjectFull: non-commercial advertising intended audience
        Type: general
      – SubjectFull: Instagram
        Type: general
      – SubjectFull: стилистика
        Type: general
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      – TitleFull: Non-commercial Advertising on Instagram: Speech Tools of Influencing the Audience
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              Y: 2020
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