Conference
Using AI in business model development at Masters’ level – findings from a preliminary study in Switzerland
| Title: | Using AI in business model development at Masters’ level – findings from a preliminary study in Switzerland |
|---|---|
| Authors: | Merkle, Thorsten, Pfenninger, Mirjam |
| Publisher Information: | ZHAW Zürcher Hochschule für Angewandte Wissenschaften, 2024. |
| Publication Year: | 2024 |
| Subject Terms: | AI integration in education, Artificial intelligence, 4. Education, Business and management education, 378: Hochschulbildung, 006: Spezielle Computerverfahren, Sustainable business model |
| Description: | This submission inquires the incorporation of Artificial Intelligence (AI) tools in Swiss business and management education. A preliminary study at a University of Applied Sciences engaged students in utilizing AI throughout the sustainable business model development process. Preferences varied, with AI-assisted approaches favored in problem understanding and ideation, while human-only methods prevailed in defining "how-might-we" statements. Despite a limited sample size, the preliminary study unveils nuanced dynamics of AI integration in education, providing valuable insights for future investigations into optimizing the synergy between human and AI contributions to business model development. |
| Document Type: | Conference object |
| Language: | English |
| DOI: | 10.21256/zhaw-31181 |
| Accession Number: | edsair.doi...........0f8da105ec86e933fb9cd5781ba2c7ca |
| Database: | OpenAIRE |
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