Dissertation/ Thesis
Raviolini's virtual restaurant: how to create a virtual brand from scratch
| Τίτλος: | Raviolini's virtual restaurant: how to create a virtual brand from scratch |
|---|---|
| Συγγραφείς: | Preciado Badal, Ana |
| Συνεισφορές: | HEC Paris |
| Πηγή: | UPCommons. Portal del coneixement obert de la UPC Universitat Politècnica de Catalunya (UPC) |
| Στοιχεία εκδότη: | Universitat Politècnica de Catalunya, 2023. |
| Έτος έκδοσης: | 2023 |
| Θεματικοί όροι: | Àrees temàtiques de la UPC::Economia i organització d'empreses::Comerç electrònic, Virtual corporations, Àrees temàtiques de la UPC::Enginyeria civil::Aspectes econòmics, Empreses virtuals |
| Περιγραφή: | Raviolini emerges as a pioneering venture within the food delivery industry, aiming to address existing issues and identify multiple areas for improvement that offer advantages to all stakeholders involved. Originally conceived as an authentic start-up endeavour, regrettably, the team ultimately opted against transforming it into a real start-up within the French food delivery sector. The following document critically examines the viability of virtual restaurants as a novel concept within the hospitality industry for effectively catering to customers' requirements. It explores whether this business model is feasible in the current landscape of food delivery services and assesses the extent to which it can be successfully executed through marketing and operational strategies, even without an extensive background in the hospitality sector. Additionally, the thesis investigates the revenue-generating potential of recently established brands in meeting customer needs within a short timeframe. Outgoing |
| Τύπος εγγράφου: | Master thesis |
| Περιγραφή αρχείου: | application/pdf |
| Γλώσσα: | English |
| Σύνδεσμος πρόσβασης: | https://hdl.handle.net/2117/410387 |
| Αριθμός Καταχώρησης: | edsair.dedup.wf.002..eb30e2e1c7bcdc96a206f80313c80dfb |
| Βάση Δεδομένων: | OpenAIRE |
| Η περιγραφή δεν είναι διαθέσιμη |