Academic Journal
Marketing Concept in Elite Team Sports Clubs in Serbia: Impact of Leadership Styles, Organizational Learning Culture, and Climate for Innovation.
| Τίτλος: | Marketing Concept in Elite Team Sports Clubs in Serbia: Impact of Leadership Styles, Organizational Learning Culture, and Climate for Innovation. |
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| Συγγραφείς: | Matic, Radenko M. |
| Πηγή: | Montenegrin Journal of Sports Science & Medicine; Mar2022, Vol. 11 Issue 1, p71-80, 10p |
| Θεματικοί όροι: | Corporate culture, Sports marketing |
| Γεωγραφικοί όροι: | Serbia |
| Περίληψη: | This research tested the interactions among organizational learning culture, leadership styles, climate for innovation, and marketing concept of sports clubs in team sports. The study included elite sport managers (N=118), from four team sports (football, basketball, handball, and volleyball), who participated in the highest rank of national competition in Serbia. The organizational learning culture was measured with attitudes of respondents about the organizational learning culture at individual, team or group level, and organization as dichotomous variables, while leadership styles used the MLQ self-assessment questionnaire. The climate for innovation scale was measured with scales for assessing organizational support for creativity, maladaptation, support for innovation, and resource supply. The presence/absence of components of the different marketing mix aspects was measured as a four-dimensional variable for evaluation marketing concept. The results supported the mediation and path models. Direct effect to variable marketing concept is noticed only in the organizational learning culture, while climate for innovations and leadership style did not have a direct effect on the marketing concept. Indirect effects revealed that the status of the sports branch, the market position of each club in its sport competitive results, and the education background of managers' impact marketing concept in team sports in Serbia. The theoretical and practical contributions of obtaining results are discussed. [ABSTRACT FROM AUTHOR] |
| Copyright of Montenegrin Journal of Sports Science & Medicine is the property of Montenegrin Journal of Sports Science & Medicine and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Βάση Δεδομένων: | Biomedical Index |
| FullText | Text: Availability: 0 CustomLinks: – Url: https://resolver.ebsco.com/c/fiv2js/result?sid=EBSCO:edm&genre=article&issn=18008755&ISBN=&volume=11&issue=1&date=20220301&spage=71&pages=71-80&title=Montenegrin Journal of Sports Science & Medicine&atitle=Marketing%20Concept%20in%20Elite%20Team%20Sports%20Clubs%20in%20Serbia%3A%20Impact%20of%20Leadership%20Styles%2C%20Organizational%20Learning%20Culture%2C%20and%20Climate%20for%20Innovation.&aulast=Matic%2C%20Radenko%20M.&id=DOI:10.26773/mjssm.220309 Name: Full Text Finder (for New FTF UI) (ns324271) Category: fullText Text: Full Text Finder MouseOverText: Full Text Finder |
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| Items | – Name: Title Label: Title Group: Ti Data: Marketing Concept in Elite Team Sports Clubs in Serbia: Impact of Leadership Styles, Organizational Learning Culture, and Climate for Innovation. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Matic%2C+Radenko+M%2E%22">Matic, Radenko M.</searchLink> – Name: TitleSource Label: Source Group: Src Data: Montenegrin Journal of Sports Science & Medicine; Mar2022, Vol. 11 Issue 1, p71-80, 10p – Name: Subject Label: Subject Terms Group: Su Data: <searchLink fieldCode="DE" term="%22Corporate+culture%22">Corporate culture</searchLink><br /><searchLink fieldCode="DE" term="%22Sports+marketing%22">Sports marketing</searchLink> – Name: SubjectGeographic Label: Geographic Terms Group: Su Data: <searchLink fieldCode="DE" term="%22Serbia%22">Serbia</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: This research tested the interactions among organizational learning culture, leadership styles, climate for innovation, and marketing concept of sports clubs in team sports. The study included elite sport managers (N=118), from four team sports (football, basketball, handball, and volleyball), who participated in the highest rank of national competition in Serbia. The organizational learning culture was measured with attitudes of respondents about the organizational learning culture at individual, team or group level, and organization as dichotomous variables, while leadership styles used the MLQ self-assessment questionnaire. The climate for innovation scale was measured with scales for assessing organizational support for creativity, maladaptation, support for innovation, and resource supply. The presence/absence of components of the different marketing mix aspects was measured as a four-dimensional variable for evaluation marketing concept. The results supported the mediation and path models. Direct effect to variable marketing concept is noticed only in the organizational learning culture, while climate for innovations and leadership style did not have a direct effect on the marketing concept. Indirect effects revealed that the status of the sports branch, the market position of each club in its sport competitive results, and the education background of managers' impact marketing concept in team sports in Serbia. The theoretical and practical contributions of obtaining results are discussed. [ABSTRACT FROM AUTHOR] – Name: Abstract Label: Group: Ab Data: <i>Copyright of Montenegrin Journal of Sports Science & Medicine is the property of Montenegrin Journal of Sports Science & Medicine and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
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| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.26773/mjssm.220309 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 10 StartPage: 71 Subjects: – SubjectFull: Serbia Type: general – SubjectFull: Corporate culture Type: general – SubjectFull: Sports marketing Type: general Titles: – TitleFull: Marketing Concept in Elite Team Sports Clubs in Serbia: Impact of Leadership Styles, Organizational Learning Culture, and Climate for Innovation. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Matic, Radenko M. IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 03 Text: Mar2022 Type: published Y: 2022 Identifiers: – Type: issn-print Value: 18008755 Numbering: – Type: volume Value: 11 – Type: issue Value: 1 Titles: – TitleFull: Montenegrin Journal of Sports Science & Medicine Type: main |
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