Academic Journal
Esthetic Dentistry on Twitter: Benefits and Dangers.
| Τίτλος: | Esthetic Dentistry on Twitter: Benefits and Dangers. |
|---|---|
| Συγγραφείς: | Salim, Nesreen A., Jubair, Fahed, Hassona, Yazan M., Izriqi, Sarah, Al-Fuqaha'a, Dana |
| Πηγή: | International Journal of Dentistry; 12/8/2021, p1-11, 11p |
| Θεματικοί όροι: | Social media, Cosmetic dentistry, Python programming language, Health self-care, Health literacy |
| Περίληψη: | Objectives. The demand for esthetic dentistry is growing, and social media constitute the main driving force behind this revolution. Twitter is a leading social media platform; however, there is a lack of research on the pattern of communications and the impact of Twitter on esthetic dentistry. The purpose of this study was to analyze the content of tweets related to esthetic dentistry and to investigate how Twitter has affected the perception of, and demand for, esthetic dentistry. Moreover, it aimed to assess the potential benefits and risks of esthetic dentistry advertising strategies on Twitter as a potential social media platform. Materials and Methods. Using a specialized web scrapping tool made available by the Python programming language, a total of 54,000 public tweets were downloaded from Twitter at real-time by matching specific keywords. The downloaded tweets were manually filtered, and 13,787 tweets were included and categorized into four tweet sets by content. Results. The main categories were tweets regarding specific cosmetic procedure, totaling 56.53% (43.2% for veneers, 13.3% for whitening), advertisements (36.72%), information (5.53%), and general cosmetic dentistry (1.22%). Negative opinions towards veneers and whitening were the most common themes (68.03% and 43.44%). For veneers, illegal use for kids was the most common negative theme (59.7%) and being destructive for whitening (86.3%). Positive opinions counted 6.26% of veneers and 4.3% of whitening tweets. Advertising for whitening products was the second most common between all tweets (16.6%), and advertising for dental practices was the third (14.7%). Presenting facilities/services was the most common marketing strategy for dental practices (49.7%). Twitter was weakly used to circulate educational content (5.5%) and to post reviews (0.75%). Conclusion. Twitter was extensively used to share experiences/opinions towards dental cosmetic interventions. Advertising is another vital use of this platform. However, circulating information was the least common use of this social media. Additionally, tweeters were rarely to post online reviews and specific advices and recommendations regarding esthetic dentistry. Moreover, females tended to participate and tweet more significantly in cosmetic-related topics than males. This platform should be tailored efficiently to target users' priorities and to improve health literacy and self-care. Twitter was weakly used to circulate educational content according to this study and rarely used to share online reviews. [ABSTRACT FROM AUTHOR] |
| Copyright of International Journal of Dentistry is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Βάση Δεδομένων: | Biomedical Index |
| FullText | Links: – Type: other Text: Availability: 0 |
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| Header | DbId: edm DbLabel: Biomedical Index An: 154008763 RelevancyScore: 916 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 915.657897949219 |
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| Items | – Name: Title Label: Title Group: Ti Data: Esthetic Dentistry on Twitter: Benefits and Dangers. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Salim%2C+Nesreen+A%2E%22">Salim, Nesreen A.</searchLink><br /><searchLink fieldCode="AR" term="%22Jubair%2C+Fahed%22">Jubair, Fahed</searchLink><br /><searchLink fieldCode="AR" term="%22Hassona%2C+Yazan+M%2E%22">Hassona, Yazan M.</searchLink><br /><searchLink fieldCode="AR" term="%22Izriqi%2C+Sarah%22">Izriqi, Sarah</searchLink><br /><searchLink fieldCode="AR" term="%22Al-Fuqaha'a%2C+Dana%22">Al-Fuqaha'a, Dana</searchLink> – Name: TitleSource Label: Source Group: Src Data: International Journal of Dentistry; 12/8/2021, p1-11, 11p – Name: Subject Label: Subject Terms Group: Su Data: <searchLink fieldCode="DE" term="%22Social+media%22">Social media</searchLink><br /><searchLink fieldCode="DE" term="%22Cosmetic+dentistry%22">Cosmetic dentistry</searchLink><br /><searchLink fieldCode="DE" term="%22Python+programming+language%22">Python programming language</searchLink><br /><searchLink fieldCode="DE" term="%22Health+self-care%22">Health self-care</searchLink><br /><searchLink fieldCode="DE" term="%22Health+literacy%22">Health literacy</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: Objectives. The demand for esthetic dentistry is growing, and social media constitute the main driving force behind this revolution. Twitter is a leading social media platform; however, there is a lack of research on the pattern of communications and the impact of Twitter on esthetic dentistry. The purpose of this study was to analyze the content of tweets related to esthetic dentistry and to investigate how Twitter has affected the perception of, and demand for, esthetic dentistry. Moreover, it aimed to assess the potential benefits and risks of esthetic dentistry advertising strategies on Twitter as a potential social media platform. Materials and Methods. Using a specialized web scrapping tool made available by the Python programming language, a total of 54,000 public tweets were downloaded from Twitter at real-time by matching specific keywords. The downloaded tweets were manually filtered, and 13,787 tweets were included and categorized into four tweet sets by content. Results. The main categories were tweets regarding specific cosmetic procedure, totaling 56.53% (43.2% for veneers, 13.3% for whitening), advertisements (36.72%), information (5.53%), and general cosmetic dentistry (1.22%). Negative opinions towards veneers and whitening were the most common themes (68.03% and 43.44%). For veneers, illegal use for kids was the most common negative theme (59.7%) and being destructive for whitening (86.3%). Positive opinions counted 6.26% of veneers and 4.3% of whitening tweets. Advertising for whitening products was the second most common between all tweets (16.6%), and advertising for dental practices was the third (14.7%). Presenting facilities/services was the most common marketing strategy for dental practices (49.7%). Twitter was weakly used to circulate educational content (5.5%) and to post reviews (0.75%). Conclusion. Twitter was extensively used to share experiences/opinions towards dental cosmetic interventions. Advertising is another vital use of this platform. However, circulating information was the least common use of this social media. Additionally, tweeters were rarely to post online reviews and specific advices and recommendations regarding esthetic dentistry. Moreover, females tended to participate and tweet more significantly in cosmetic-related topics than males. This platform should be tailored efficiently to target users' priorities and to improve health literacy and self-care. Twitter was weakly used to circulate educational content according to this study and rarely used to share online reviews. [ABSTRACT FROM AUTHOR] – Name: Abstract Label: Group: Ab Data: <i>Copyright of International Journal of Dentistry is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
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| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1155/2021/5077886 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 11 StartPage: 1 Subjects: – SubjectFull: Social media Type: general – SubjectFull: Cosmetic dentistry Type: general – SubjectFull: Python programming language Type: general – SubjectFull: Health self-care Type: general – SubjectFull: Health literacy Type: general Titles: – TitleFull: Esthetic Dentistry on Twitter: Benefits and Dangers. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Salim, Nesreen A. – PersonEntity: Name: NameFull: Jubair, Fahed – PersonEntity: Name: NameFull: Hassona, Yazan M. – PersonEntity: Name: NameFull: Izriqi, Sarah – PersonEntity: Name: NameFull: Al-Fuqaha'a, Dana IsPartOfRelationships: – BibEntity: Dates: – D: 08 M: 12 Text: 12/8/2021 Type: published Y: 2021 Identifiers: – Type: issn-print Value: 16878728 Titles: – TitleFull: International Journal of Dentistry Type: main |
| ResultId | 1 |