Academic Journal
Understanding e-wallet adoption intentions in emerging markets: an SEM-ANN approach.
| Title: | Understanding e-wallet adoption intentions in emerging markets: an SEM-ANN approach. |
|---|---|
| Authors: | Chanda, Razib Chandra, Vafaei-Zadeh, Ali, Hanifah, Haniruzila, Nikbin, Davoud |
| Source: | Journal of Financial Services Marketing; Dec2026, Vol. 31 Issue 4, p1-41, 41p |
| Abstract: | The rapid digital transformation in emerging markets has fundamentally reshaped consumer financial behaviour, positioning e-wallets as a key instrument for advancing financial inclusion and promoting cashless economies. Despite their transformative potential, e-wallet adoption in these regions remains constrained by socio-economic, technological, and behavioural barriers. Hence, this study investigates the determinants influencing users’ intentions to adopt e-wallets in emerging markets, with Bangladesh serving as the empirical context. A quantitative approach was employed using purposive sampling, yielding 356 valid responses from four major districts of Bangladesh. To ensure analytical robustness, a multistage technique was applied by integrating Partial Least Squares Structural Equation Modelling (PLS-SEM) with Artificial Neural Network (ANN) analysis. The PLS-SEM results confirmed that most hypothesized relationships were statistically significant, emphasizing the roles of technology characteristics, task-technology fit, and perceived usefulness in shaping adoption intentions. ANN analysis further validated these findings by highlighting the relative importance of key predictors. Notably, perceived usefulness emerged as the most influential factor driving users’ intention to adopt e-wallets. The novelty of this study lies in three aspects. First, it advances understanding of e-wallet adoption by integrating the Technology Acceptance Model (TAM) and Task-Technology Fit (TTF) into a unified framework that captures both technological and psychological dimensions. Second, it applies a dual-stage analytical approach (PLS-SEM and ANN) to strengthen result reliability and predictive accuracy. Third, it provides actionable insights for policymakers and service providers to design more inclusive and user-centred digital payment solutions. [ABSTRACT FROM AUTHOR] |
| Copyright of Journal of Financial Services Marketing is the property of Palgrave Macmillan Ltd. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Complementary Index |
| FullText | Text: Availability: 0 CustomLinks: – Url: https://dx.doi.org/doi:10.1057/s41264-026-00383-6 Name: EDS - Springer Nature Journals (s7799221) Category: fullText Text: View record at Springer – Url: https://resolver.ebsco.com/c/fiv2js/result?sid=EBSCO:edb&genre=article&issn=13630539&ISBN=&volume=31&issue=4&date=20261201&spage=1&pages=1-41&title=Journal of Financial Services Marketing&atitle=Understanding%20e-wallet%20adoption%20intentions%20in%20emerging%20markets%3A%20an%20SEM-ANN%20approach.&aulast=Chanda%2C%20Razib%20Chandra&id=DOI:10.1057/s41264-026-00383-6 Name: Full Text Finder (for New FTF UI) (ns324271) Category: fullText Text: Full Text Finder MouseOverText: Full Text Finder |
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| Items | – Name: Title Label: Title Group: Ti Data: Understanding e-wallet adoption intentions in emerging markets: an SEM-ANN approach. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Chanda%2C+Razib+Chandra%22">Chanda, Razib Chandra</searchLink><br /><searchLink fieldCode="AR" term="%22Vafaei-Zadeh%2C+Ali%22">Vafaei-Zadeh, Ali</searchLink><br /><searchLink fieldCode="AR" term="%22Hanifah%2C+Haniruzila%22">Hanifah, Haniruzila</searchLink><br /><searchLink fieldCode="AR" term="%22Nikbin%2C+Davoud%22">Nikbin, Davoud</searchLink> – Name: TitleSource Label: Source Group: Src Data: Journal of Financial Services Marketing; Dec2026, Vol. 31 Issue 4, p1-41, 41p – Name: Abstract Label: Abstract Group: Ab Data: The rapid digital transformation in emerging markets has fundamentally reshaped consumer financial behaviour, positioning e-wallets as a key instrument for advancing financial inclusion and promoting cashless economies. Despite their transformative potential, e-wallet adoption in these regions remains constrained by socio-economic, technological, and behavioural barriers. Hence, this study investigates the determinants influencing users’ intentions to adopt e-wallets in emerging markets, with Bangladesh serving as the empirical context. A quantitative approach was employed using purposive sampling, yielding 356 valid responses from four major districts of Bangladesh. To ensure analytical robustness, a multistage technique was applied by integrating Partial Least Squares Structural Equation Modelling (PLS-SEM) with Artificial Neural Network (ANN) analysis. The PLS-SEM results confirmed that most hypothesized relationships were statistically significant, emphasizing the roles of technology characteristics, task-technology fit, and perceived usefulness in shaping adoption intentions. ANN analysis further validated these findings by highlighting the relative importance of key predictors. Notably, perceived usefulness emerged as the most influential factor driving users’ intention to adopt e-wallets. The novelty of this study lies in three aspects. First, it advances understanding of e-wallet adoption by integrating the Technology Acceptance Model (TAM) and Task-Technology Fit (TTF) into a unified framework that captures both technological and psychological dimensions. Second, it applies a dual-stage analytical approach (PLS-SEM and ANN) to strengthen result reliability and predictive accuracy. Third, it provides actionable insights for policymakers and service providers to design more inclusive and user-centred digital payment solutions. [ABSTRACT FROM AUTHOR] – Name: Abstract Label: Group: Ab Data: <i>Copyright of Journal of Financial Services Marketing is the property of Palgrave Macmillan Ltd. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
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| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1057/s41264-026-00383-6 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 41 StartPage: 1 Titles: – TitleFull: Understanding e-wallet adoption intentions in emerging markets: an SEM-ANN approach. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Chanda, Razib Chandra – PersonEntity: Name: NameFull: Vafaei-Zadeh, Ali – PersonEntity: Name: NameFull: Hanifah, Haniruzila – PersonEntity: Name: NameFull: Nikbin, Davoud IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 12 Text: Dec2026 Type: published Y: 2026 Identifiers: – Type: issn-print Value: 13630539 Numbering: – Type: volume Value: 31 – Type: issue Value: 4 Titles: – TitleFull: Journal of Financial Services Marketing Type: main |
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