Παραπομπή σε μορφή APA (7η εκδ.)

Duffy-Lee, O., & Fournier, M. (2026). Beyond purpose: How brands that care build sustainable competitive advantage. Journal of Brand Strategy, 15(2), 132.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Duffy-Lee, Oliver, και Manolo Fournier. "Beyond Purpose: How Brands That Care Build Sustainable Competitive Advantage." Journal of Brand Strategy 15, no. 2 (2026): 132.

Παραπομπή σε μορφή MLA (9th εκδ.)

Duffy-Lee, Oliver, και Manolo Fournier. "Beyond Purpose: How Brands That Care Build Sustainable Competitive Advantage." Journal of Brand Strategy, vol. 15, no. 2, 2026, p. 132.