Academic Journal
The Effect of Perceptions of Ease of Use and Perceptions of Risk on Impulse Buying Through Shopping Interest as a Mediating Variable Among Shopeepay Users in the Cirebon Region.
| Τίτλος: | The Effect of Perceptions of Ease of Use and Perceptions of Risk on Impulse Buying Through Shopping Interest as a Mediating Variable Among Shopeepay Users in the Cirebon Region. |
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| Συγγραφείς: | Hutami, Sekar Ayu, Yusuf |
| Πηγή: | Eduvest: Journal Of Universal Studies; Jun2026, Vol. 6 Issue 6, p6715-6731, 17p |
| Θεματικοί όροι: | Impulse buying, Consumer behavior, Risk-taking behavior, Structural equation modeling, Electronic funds transfers |
| Γεωγραφικοί όροι: | Indonesia |
| Περίληψη: | The rapid growth of the digital economy has significantly transformed consumer purchasing behavior, particularly through the adoption of digital payment systems such as e-wallets. ShopeePay, one of the leading digital wallet services in Indonesia, offers convenience and efficiency in online transactions, which may influence consumers’ shopping behavior, including impulse buying. This study aims to analyze the effects of perceived ease of use and perceived risk on impulse buying through shopping interest as a mediating variable among ShopeePay users in the Cirebon region. This research employed a quantitative approach with a causal-explanatory design. Data were collected through an online questionnaire distributed to ShopeePay users in the Cirebon area using purposive sampling. A total of 170 respondents participated in the study. The collected data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to examine both direct and indirect relationships among variables. The findings indicate that perceived ease of use and perceived risk have positive and significant effects on shopping interest. Shopping interest also has a positive and significant influence on impulse buying behavior. Furthermore, shopping interest successfully mediates the relationship between perceived ease of use and impulse buying, as well as the relationship between perceived risk and impulse buying. These results suggest that consumers who perceive ShopeePay as easy, secure, and reliable tend to develop stronger shopping interest, which subsequently increases the likelihood of impulsive purchasing behavior. In conclusion, shopping interest plays a crucial mediating role in explaining how perceived ease of use and perceived risk influence impulse buying among ShopeePay users. The study contributes to the literature on digital consumer behavior and provides practical insights for digital payment providers in designing usercentered and secure financial services. [ABSTRACT FROM AUTHOR] |
| Copyright of Eduvest: Journal Of Universal Studies is the property of Green Publisher and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Βάση Δεδομένων: | Complementary Index |
| FullText | Text: Availability: 0 |
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| Header | DbId: edb DbLabel: Complementary Index An: 195106789 RelevancyScore: 1082 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 1082.4189453125 |
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| Items | – Name: Title Label: Title Group: Ti Data: The Effect of Perceptions of Ease of Use and Perceptions of Risk on Impulse Buying Through Shopping Interest as a Mediating Variable Among Shopeepay Users in the Cirebon Region. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Hutami%2C+Sekar+Ayu%22">Hutami, Sekar Ayu</searchLink><br /><searchLink fieldCode="AR" term="%22Yusuf%22">Yusuf</searchLink> – Name: TitleSource Label: Source Group: Src Data: Eduvest: Journal Of Universal Studies; Jun2026, Vol. 6 Issue 6, p6715-6731, 17p – Name: Subject Label: Subject Terms Group: Su Data: <searchLink fieldCode="DE" term="%22Impulse+buying%22">Impulse buying</searchLink><br /><searchLink fieldCode="DE" term="%22Consumer+behavior%22">Consumer behavior</searchLink><br /><searchLink fieldCode="DE" term="%22Risk-taking+behavior%22">Risk-taking behavior</searchLink><br /><searchLink fieldCode="DE" term="%22Structural+equation+modeling%22">Structural equation modeling</searchLink><br /><searchLink fieldCode="DE" term="%22Electronic+funds+transfers%22">Electronic funds transfers</searchLink> – Name: SubjectGeographic Label: Geographic Terms Group: Su Data: <searchLink fieldCode="DE" term="%22Indonesia%22">Indonesia</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: The rapid growth of the digital economy has significantly transformed consumer purchasing behavior, particularly through the adoption of digital payment systems such as e-wallets. ShopeePay, one of the leading digital wallet services in Indonesia, offers convenience and efficiency in online transactions, which may influence consumers’ shopping behavior, including impulse buying. This study aims to analyze the effects of perceived ease of use and perceived risk on impulse buying through shopping interest as a mediating variable among ShopeePay users in the Cirebon region. This research employed a quantitative approach with a causal-explanatory design. Data were collected through an online questionnaire distributed to ShopeePay users in the Cirebon area using purposive sampling. A total of 170 respondents participated in the study. The collected data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to examine both direct and indirect relationships among variables. The findings indicate that perceived ease of use and perceived risk have positive and significant effects on shopping interest. Shopping interest also has a positive and significant influence on impulse buying behavior. Furthermore, shopping interest successfully mediates the relationship between perceived ease of use and impulse buying, as well as the relationship between perceived risk and impulse buying. These results suggest that consumers who perceive ShopeePay as easy, secure, and reliable tend to develop stronger shopping interest, which subsequently increases the likelihood of impulsive purchasing behavior. In conclusion, shopping interest plays a crucial mediating role in explaining how perceived ease of use and perceived risk influence impulse buying among ShopeePay users. The study contributes to the literature on digital consumer behavior and provides practical insights for digital payment providers in designing usercentered and secure financial services. [ABSTRACT FROM AUTHOR] – Name: Abstract Label: Group: Ab Data: <i>Copyright of Eduvest: Journal Of Universal Studies is the property of Green Publisher and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
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| RecordInfo | BibRecord: BibEntity: Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 17 StartPage: 6715 Subjects: – SubjectFull: Indonesia Type: general – SubjectFull: Impulse buying Type: general – SubjectFull: Consumer behavior Type: general – SubjectFull: Risk-taking behavior Type: general – SubjectFull: Structural equation modeling Type: general – SubjectFull: Electronic funds transfers Type: general Titles: – TitleFull: The Effect of Perceptions of Ease of Use and Perceptions of Risk on Impulse Buying Through Shopping Interest as a Mediating Variable Among Shopeepay Users in the Cirebon Region. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Hutami, Sekar Ayu – PersonEntity: Name: NameFull: Yusuf IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 06 Text: Jun2026 Type: published Y: 2026 Identifiers: – Type: issn-print Value: 27753735 Numbering: – Type: volume Value: 6 – Type: issue Value: 6 Titles: – TitleFull: Eduvest: Journal Of Universal Studies Type: main |
| ResultId | 1 |