Academic Journal
The Impact of a Horizontal Versus Vertical Product Display on the Attraction Effect.
| Τίτλος: | The Impact of a Horizontal Versus Vertical Product Display on the Attraction Effect. |
|---|---|
| Συγγραφείς: | Kim, Jungkeun, Park, Jongwon, Oppewal, Harmen |
| Πηγή: | Journal of Marketing Research (JMR); Aug2026, Vol. 63 Issue 4, p626-643, 18p |
| Θεματικοί όροι: | Display of merchandise, Spatial orientation, Consumers, Judgment (Psychology), Consumer preferences |
| Περίληψη: | Marketers can display their products horizontally or vertically in both online and offline settings. This display orientation has been shown to influence consumers' judgments about individual products. The present research extends the literature by investigating the moderating impact of display orientation on the attraction effect, one of the most well-established context effects in choice. A total of 11 studies, including 7 preregistered experiments, document a novel finding that the attraction effect is stronger when choice alternatives are displayed horizontally rather than vertically. This moderating influence is replicated in both consequential choices and hypothetical scenarios and shown to generalize over diverse product categories. The authors explain this influence by proposing that a horizontal (vs. vertical) display increases the ease of comparing choice alternatives, leading consumers to notice the asymmetric dominance relationship among them more easily. Consistent with this mechanism, the authors find that the moderating influence of display orientation attenuates when individuals are guided to recognize the asymmetric dominance relationship or when their ability to compare vertically displayed products is momentarily enhanced. The present research thus demonstrates a significant effect of spatial orientation on the comparison and evaluation of alternatives. Theoretical and managerial implications of findings are discussed. [ABSTRACT FROM AUTHOR] |
| Copyright of Journal of Marketing Research (JMR) is the property of American Marketing Association and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Βάση Δεδομένων: | Complementary Index |
| FullText | Text: Availability: 0 CustomLinks: – Url: http://www.jstor.org/openurl?issn=00222437&date=2026&volume=63&issue=4&spage=626 Name: JSTOR (all content) (s7799221) Category: fullText Text: Icon: https://imageserver.ebscohost.com/branding/jstor/iconJSTOR.gif MouseOverText: Full Text from JSTOR |
|---|---|
| Header | DbId: edb DbLabel: Complementary Index An: 194895668 RelevancyScore: 1162 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 1162.42456054688 |
| IllustrationInfo | |
| Items | – Name: Title Label: Title Group: Ti Data: The Impact of a Horizontal Versus Vertical Product Display on the Attraction Effect. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Kim%2C+Jungkeun%22">Kim, Jungkeun</searchLink><br /><searchLink fieldCode="AR" term="%22Park%2C+Jongwon%22">Park, Jongwon</searchLink><br /><searchLink fieldCode="AR" term="%22Oppewal%2C+Harmen%22">Oppewal, Harmen</searchLink> – Name: TitleSource Label: Source Group: Src Data: Journal of Marketing Research (JMR); Aug2026, Vol. 63 Issue 4, p626-643, 18p – Name: Subject Label: Subject Terms Group: Su Data: <searchLink fieldCode="DE" term="%22Display+of+merchandise%22">Display of merchandise</searchLink><br /><searchLink fieldCode="DE" term="%22Spatial+orientation%22">Spatial orientation</searchLink><br /><searchLink fieldCode="DE" term="%22Consumers%22">Consumers</searchLink><br /><searchLink fieldCode="DE" term="%22Judgment+%28Psychology%29%22">Judgment (Psychology)</searchLink><br /><searchLink fieldCode="DE" term="%22Consumer+preferences%22">Consumer preferences</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: Marketers can display their products horizontally or vertically in both online and offline settings. This display orientation has been shown to influence consumers' judgments about individual products. The present research extends the literature by investigating the moderating impact of display orientation on the attraction effect, one of the most well-established context effects in choice. A total of 11 studies, including 7 preregistered experiments, document a novel finding that the attraction effect is stronger when choice alternatives are displayed horizontally rather than vertically. This moderating influence is replicated in both consequential choices and hypothetical scenarios and shown to generalize over diverse product categories. The authors explain this influence by proposing that a horizontal (vs. vertical) display increases the ease of comparing choice alternatives, leading consumers to notice the asymmetric dominance relationship among them more easily. Consistent with this mechanism, the authors find that the moderating influence of display orientation attenuates when individuals are guided to recognize the asymmetric dominance relationship or when their ability to compare vertically displayed products is momentarily enhanced. The present research thus demonstrates a significant effect of spatial orientation on the comparison and evaluation of alternatives. Theoretical and managerial implications of findings are discussed. [ABSTRACT FROM AUTHOR] – Name: Abstract Label: Group: Ab Data: <i>Copyright of Journal of Marketing Research (JMR) is the property of American Marketing Association and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edb&AN=194895668 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1177/00222437251404931 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 18 StartPage: 626 Subjects: – SubjectFull: Display of merchandise Type: general – SubjectFull: Spatial orientation Type: general – SubjectFull: Consumers Type: general – SubjectFull: Judgment (Psychology) Type: general – SubjectFull: Consumer preferences Type: general Titles: – TitleFull: The Impact of a Horizontal Versus Vertical Product Display on the Attraction Effect. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Kim, Jungkeun – PersonEntity: Name: NameFull: Park, Jongwon – PersonEntity: Name: NameFull: Oppewal, Harmen IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 08 Text: Aug2026 Type: published Y: 2026 Identifiers: – Type: issn-print Value: 00222437 Numbering: – Type: volume Value: 63 – Type: issue Value: 4 Titles: – TitleFull: Journal of Marketing Research (JMR) Type: main |
| ResultId | 1 |