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The psychology of colour: How context and mood shape wardrobe choices for middle- and high-class Gen X women in Jakarta.

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Title: The psychology of colour: How context and mood shape wardrobe choices for middle- and high-class Gen X women in Jakarta.
Authors: Tjahyadi, Maureen, Mani, La, Intan, Aurelia
Source: Fashion, Style & Popular Culture; 2026, Vol. 13 Issue 3, p327-345, 19p
Subject Terms: Psychology of color, Fashion, Symbolic interactionism, Generation X, Metropolis, Group identity, Social status
Geographic Terms: Indonesia, Jakarta (Indonesia)
Abstract: This research focuses on how urban socialite Gen X women in Indonesia, particularly Jakarta, use colour in their fashion choices as a form of identity communication. Achromatic colours (such as black, white and grey) and bright colours (such as red, yellow and bright blue) are essential elements that often reflect the lifestyle, social status and personality of urban Gen X women. This research explores the meaning of colour in a symbolic context, focusing on how preferences for achromatic and bright colours function as a medium for communicating identity and social status. A qualitative phenomenological approach explored personal experiences and meanings of fashion colours within a social context. Symbolic interactionism theory was applied to understand how colour meanings are formed through social interaction. In addition, social identity theory helps identify the use of colour as a symbol of status and group affiliation. These two theories guide in analysing how socialite Gen X women in Indonesia express identity through fashion colour choices in various contexts. In-depth interviews were conducted with ten middle- and high-class Gen X women in Jakarta who are active in social communities, professional, fashionable and have primary and brightly coloured fashion in their collections. Respondents discussed the main factors in choosing fashion, perceptions of colour and the relationship of colour to self-identity and culture. The findings are to provide an understanding of how middle- and high-class Gen X women use fashion colour as an aesthetic and a form of self-expression amidst urban social dynamics. [ABSTRACT FROM AUTHOR]
Copyright of Fashion, Style & Popular Culture is the property of Intellect Ltd. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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  Label: Title
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  Data: The psychology of colour: How context and mood shape wardrobe choices for middle- and high-class Gen X women in Jakarta.
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  Label: Authors
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  Data: <searchLink fieldCode="AR" term="%22Tjahyadi%2C+Maureen%22">Tjahyadi, Maureen</searchLink><br /><searchLink fieldCode="AR" term="%22Mani%2C+La%22">Mani, La</searchLink><br /><searchLink fieldCode="AR" term="%22Intan%2C+Aurelia%22">Intan, Aurelia</searchLink>
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  Data: Fashion, Style & Popular Culture; 2026, Vol. 13 Issue 3, p327-345, 19p
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  Data: <searchLink fieldCode="DE" term="%22Psychology+of+color%22">Psychology of color</searchLink><br /><searchLink fieldCode="DE" term="%22Fashion%22">Fashion</searchLink><br /><searchLink fieldCode="DE" term="%22Symbolic+interactionism%22">Symbolic interactionism</searchLink><br /><searchLink fieldCode="DE" term="%22Generation+X%22">Generation X</searchLink><br /><searchLink fieldCode="DE" term="%22Metropolis%22">Metropolis</searchLink><br /><searchLink fieldCode="DE" term="%22Group+identity%22">Group identity</searchLink><br /><searchLink fieldCode="DE" term="%22Social+status%22">Social status</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22Indonesia%22">Indonesia</searchLink><br /><searchLink fieldCode="DE" term="%22Jakarta+%28Indonesia%29%22">Jakarta (Indonesia)</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: This research focuses on how urban socialite Gen X women in Indonesia, particularly Jakarta, use colour in their fashion choices as a form of identity communication. Achromatic colours (such as black, white and grey) and bright colours (such as red, yellow and bright blue) are essential elements that often reflect the lifestyle, social status and personality of urban Gen X women. This research explores the meaning of colour in a symbolic context, focusing on how preferences for achromatic and bright colours function as a medium for communicating identity and social status. A qualitative phenomenological approach explored personal experiences and meanings of fashion colours within a social context. Symbolic interactionism theory was applied to understand how colour meanings are formed through social interaction. In addition, social identity theory helps identify the use of colour as a symbol of status and group affiliation. These two theories guide in analysing how socialite Gen X women in Indonesia express identity through fashion colour choices in various contexts. In-depth interviews were conducted with ten middle- and high-class Gen X women in Jakarta who are active in social communities, professional, fashionable and have primary and brightly coloured fashion in their collections. Respondents discussed the main factors in choosing fashion, perceptions of colour and the relationship of colour to self-identity and culture. The findings are to provide an understanding of how middle- and high-class Gen X women use fashion colour as an aesthetic and a form of self-expression amidst urban social dynamics. [ABSTRACT FROM AUTHOR]
– Name: Abstract
  Label:
  Group: Ab
  Data: <i>Copyright of Fashion, Style & Popular Culture is the property of Intellect Ltd. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edb&AN=193121433
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1386/fspc_00363_1
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      – Code: eng
        Text: English
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      Pagination:
        PageCount: 19
        StartPage: 327
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      – SubjectFull: Indonesia
        Type: general
      – SubjectFull: Jakarta (Indonesia)
        Type: general
      – SubjectFull: Psychology of color
        Type: general
      – SubjectFull: Fashion
        Type: general
      – SubjectFull: Symbolic interactionism
        Type: general
      – SubjectFull: Generation X
        Type: general
      – SubjectFull: Metropolis
        Type: general
      – SubjectFull: Group identity
        Type: general
      – SubjectFull: Social status
        Type: general
    Titles:
      – TitleFull: The psychology of colour: How context and mood shape wardrobe choices for middle- and high-class Gen X women in Jakarta.
        Type: main
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            NameFull: Tjahyadi, Maureen
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            NameFull: Intan, Aurelia
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            – D: 01
              M: 07
              Text: 2026
              Type: published
              Y: 2026
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