Academic Journal
PACKAGING OPTIMIZATION MODEL USING COSTBASED BEHAVIORAL PERSPECTIVE APPROACH IN FOOD AND BEVERAGE INDUSTRY.
| Τίτλος: | PACKAGING OPTIMIZATION MODEL USING COSTBASED BEHAVIORAL PERSPECTIVE APPROACH IN FOOD AND BEVERAGE INDUSTRY. |
|---|---|
| Alternate Title: | МОДЕЛЬ ОПТИМІЗАЦІЇ ПАКУВАННЯ З ВИКОРИСТАННЯМ ВИТРАТНОГО ПОВЕДІНКОВОГО ПЕРСПЕКТИВНОГО ПІДХОДУ У ВИРОБНИЦТВІ ХАРЧОВОЇ ПРОДУКЦІЇ ТА НАПОЇВ. (Ukrainian) |
| Συγγραφείς: | Trisno, Sutrisno, Gunarta, I Ketut, Widodo, Erwin |
| Πηγή: | Eastern-European Journal of Enterprise Technologies; 8/8/2024, Vol. 131 Issue 13, p97-111, 15p |
| Θεματικοί όροι: | Beverage packaging, Customer loyalty, Food packaging, Food industry, Structural equation modeling |
| Περίληψη: | The high competition in the food and beverage industry in Indonesia, where packaging has a very important function, with the main function to protect the product, as well as being a factor in attracting consumers’ interest in making purchases. Packaging production is dominated by several companies, which when categorized are divided into middle-up manufacturing and middle-low manufacturing. The research is necessary to create an optimal packaging design model by considering the culture and habits of consumer. Capturing customer behavior and costs has a control function. Ethnographic studies are used to explore packaging elements that are important to consumer and Structural Equation Modeling (SEM) was used for data processing. The result provides a conceptual model as well as recommendations for food and beverage manufacturers in terms of the packaging used. Seven elements of packaging that deserve primary attention: design, image, typography, color, size, material and quality. Using habit and cost factors has the control variables, with maximum profit as the objective function. Recommendations for middle-up manufacturing are focused on four packaging elements: design, image, color and quality. It is recommended to maximize strategies for customer retention and improving customer loyalty. Middle-low manufacturing is focused on four packaging elements: color, size, material and quality. It is recommended to maximize strategies to encourage repeat business and boost productivity. The features identified in this research are very possible to be implemented by food and beverage manufacturer, along with recommended strategies. For example, at the middle and low manufacturing level, it is very important to pay attention to product availability in several sizes. [ABSTRACT FROM AUTHOR] |
| Copyright of Eastern-European Journal of Enterprise Technologies is the property of PC TECHNOLOGY CENTER and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Βάση Δεδομένων: | Complementary Index |
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| Items | – Name: Title Label: Title Group: Ti Data: PACKAGING OPTIMIZATION MODEL USING COSTBASED BEHAVIORAL PERSPECTIVE APPROACH IN FOOD AND BEVERAGE INDUSTRY. – Name: TitleAlt Label: Alternate Title Group: TiAlt Data: МОДЕЛЬ ОПТИМІЗАЦІЇ ПАКУВАННЯ З ВИКОРИСТАННЯМ ВИТРАТНОГО ПОВЕДІНКОВОГО ПЕРСПЕКТИВНОГО ПІДХОДУ У ВИРОБНИЦТВІ ХАРЧОВОЇ ПРОДУКЦІЇ ТА НАПОЇВ. (Ukrainian) – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Trisno%2C+Sutrisno%22">Trisno, Sutrisno</searchLink><br /><searchLink fieldCode="AR" term="%22Gunarta%2C+I+Ketut%22">Gunarta, I Ketut</searchLink><br /><searchLink fieldCode="AR" term="%22Widodo%2C+Erwin%22">Widodo, Erwin</searchLink> – Name: TitleSource Label: Source Group: Src Data: Eastern-European Journal of Enterprise Technologies; 8/8/2024, Vol. 131 Issue 13, p97-111, 15p – Name: Subject Label: Subject Terms Group: Su Data: <searchLink fieldCode="DE" term="%22Beverage+packaging%22">Beverage packaging</searchLink><br /><searchLink fieldCode="DE" term="%22Customer+loyalty%22">Customer loyalty</searchLink><br /><searchLink fieldCode="DE" term="%22Food+packaging%22">Food packaging</searchLink><br /><searchLink fieldCode="DE" term="%22Food+industry%22">Food industry</searchLink><br /><searchLink fieldCode="DE" term="%22Structural+equation+modeling%22">Structural equation modeling</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: The high competition in the food and beverage industry in Indonesia, where packaging has a very important function, with the main function to protect the product, as well as being a factor in attracting consumers’ interest in making purchases. Packaging production is dominated by several companies, which when categorized are divided into middle-up manufacturing and middle-low manufacturing. The research is necessary to create an optimal packaging design model by considering the culture and habits of consumer. Capturing customer behavior and costs has a control function. Ethnographic studies are used to explore packaging elements that are important to consumer and Structural Equation Modeling (SEM) was used for data processing. The result provides a conceptual model as well as recommendations for food and beverage manufacturers in terms of the packaging used. Seven elements of packaging that deserve primary attention: design, image, typography, color, size, material and quality. Using habit and cost factors has the control variables, with maximum profit as the objective function. Recommendations for middle-up manufacturing are focused on four packaging elements: design, image, color and quality. It is recommended to maximize strategies for customer retention and improving customer loyalty. Middle-low manufacturing is focused on four packaging elements: color, size, material and quality. It is recommended to maximize strategies to encourage repeat business and boost productivity. The features identified in this research are very possible to be implemented by food and beverage manufacturer, along with recommended strategies. For example, at the middle and low manufacturing level, it is very important to pay attention to product availability in several sizes. [ABSTRACT FROM AUTHOR] – Name: Abstract Label: Group: Ab Data: <i>Copyright of Eastern-European Journal of Enterprise Technologies is the property of PC TECHNOLOGY CENTER and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
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| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.15587/1729-4061.2024.309138 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 15 StartPage: 97 Subjects: – SubjectFull: Beverage packaging Type: general – SubjectFull: Customer loyalty Type: general – SubjectFull: Food packaging Type: general – SubjectFull: Food industry Type: general – SubjectFull: Structural equation modeling Type: general Titles: – TitleFull: PACKAGING OPTIMIZATION MODEL USING COSTBASED BEHAVIORAL PERSPECTIVE APPROACH IN FOOD AND BEVERAGE INDUSTRY. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Trisno, Sutrisno – PersonEntity: Name: NameFull: Gunarta, I Ketut – PersonEntity: Name: NameFull: Widodo, Erwin IsPartOfRelationships: – BibEntity: Dates: – D: 08 M: 08 Text: 8/8/2024 Type: published Y: 2024 Identifiers: – Type: issn-print Value: 17293774 Numbering: – Type: volume Value: 131 – Type: issue Value: 13 Titles: – TitleFull: Eastern-European Journal of Enterprise Technologies Type: main |
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