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DESIGNING IMPROVEMENTS TO THE PRODUCT ATTRIBUTES OF SAMASE KOKO CLOTHES BASED ON CONSUMER PREFERENCES USING THE CONJOINT ANALYSIS METHOD.

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Τίτλος: DESIGNING IMPROVEMENTS TO THE PRODUCT ATTRIBUTES OF SAMASE KOKO CLOTHES BASED ON CONSUMER PREFERENCES USING THE CONJOINT ANALYSIS METHOD.
Συγγραφείς: Salsabila, Shania, Sagita, Boby Hera, Wulandari, Sari
Πηγή: Jurnal Indonesia Sosial Teknologi; Oct2023, Vol. 4 Issue 10, p1809-1820, 12p
Θεματικοί όροι: Clothing industry, Consumer preferences, Conjoint analysis, Small business, Fashion design
Περίληψη: Samase is one of the MSMEs from Bandung that was established in 2014. Samase is engaged in fashion, especially men's Muslim clothing. One of its superior products is koko clothes consisting of koko shirts and koko kurta, but the sales of koko clothes have not been able to meet the set target, this is due to product attributes that are not by consumer desires. This study aims to formulate a combination of attributes and the level of attributes on Samase koko shirt products that are considered important by consumers, by compiling recommendations for improving the right koko clothes attributes according to consumer desires and comparing them with existing attributes. The questionnaire in this study was distributed online to consumers who had bought and used koko clothes products from Samase, totaling 108 respondents. The results of the questionnaire were processed using conjoint analysis to determine consumer preferences. Based on calculations using conjoint analysis, it is known that consumer preferences with the highest utility value are, supernova material, long sleeve size, koko shirt model, deep color, basic collar, printing motifs, and price in the range of Rp. 200,000 - Rp. 300,000. [ABSTRACT FROM AUTHOR]
Copyright of Jurnal Indonesia Sosial Teknologi is the property of Publikasi Indonesia and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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  Label: Title
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  Data: DESIGNING IMPROVEMENTS TO THE PRODUCT ATTRIBUTES OF SAMASE KOKO CLOTHES BASED ON CONSUMER PREFERENCES USING THE CONJOINT ANALYSIS METHOD.
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  Data: <searchLink fieldCode="AR" term="%22Salsabila%2C+Shania%22">Salsabila, Shania</searchLink><br /><searchLink fieldCode="AR" term="%22Sagita%2C+Boby+Hera%22">Sagita, Boby Hera</searchLink><br /><searchLink fieldCode="AR" term="%22Wulandari%2C+Sari%22">Wulandari, Sari</searchLink>
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  Data: Jurnal Indonesia Sosial Teknologi; Oct2023, Vol. 4 Issue 10, p1809-1820, 12p
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  Data: <searchLink fieldCode="DE" term="%22Clothing+industry%22">Clothing industry</searchLink><br /><searchLink fieldCode="DE" term="%22Consumer+preferences%22">Consumer preferences</searchLink><br /><searchLink fieldCode="DE" term="%22Conjoint+analysis%22">Conjoint analysis</searchLink><br /><searchLink fieldCode="DE" term="%22Small+business%22">Small business</searchLink><br /><searchLink fieldCode="DE" term="%22Fashion+design%22">Fashion design</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Samase is one of the MSMEs from Bandung that was established in 2014. Samase is engaged in fashion, especially men's Muslim clothing. One of its superior products is koko clothes consisting of koko shirts and koko kurta, but the sales of koko clothes have not been able to meet the set target, this is due to product attributes that are not by consumer desires. This study aims to formulate a combination of attributes and the level of attributes on Samase koko shirt products that are considered important by consumers, by compiling recommendations for improving the right koko clothes attributes according to consumer desires and comparing them with existing attributes. The questionnaire in this study was distributed online to consumers who had bought and used koko clothes products from Samase, totaling 108 respondents. The results of the questionnaire were processed using conjoint analysis to determine consumer preferences. Based on calculations using conjoint analysis, it is known that consumer preferences with the highest utility value are, supernova material, long sleeve size, koko shirt model, deep color, basic collar, printing motifs, and price in the range of Rp. 200,000 - Rp. 300,000. [ABSTRACT FROM AUTHOR]
– Name: Abstract
  Label:
  Group: Ab
  Data: <i>Copyright of Jurnal Indonesia Sosial Teknologi is the property of Publikasi Indonesia and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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      – Type: doi
        Value: 10.59141/jist.v4i10.756
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      – Code: eng
        Text: English
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        PageCount: 12
        StartPage: 1809
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      – SubjectFull: Clothing industry
        Type: general
      – SubjectFull: Consumer preferences
        Type: general
      – SubjectFull: Conjoint analysis
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      – SubjectFull: Small business
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      – SubjectFull: Fashion design
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      – TitleFull: DESIGNING IMPROVEMENTS TO THE PRODUCT ATTRIBUTES OF SAMASE KOKO CLOTHES BASED ON CONSUMER PREFERENCES USING THE CONJOINT ANALYSIS METHOD.
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              M: 10
              Text: Oct2023
              Type: published
              Y: 2023
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