Academic Journal
Once you shop, you can't stop: are big-brand companies producing games for girls, or girls themselves?
| Τίτλος: | Once you shop, you can't stop: are big-brand companies producing games for girls, or girls themselves? |
|---|---|
| Συγγραφείς: | Hughes, Rebecca |
| Πηγή: | Gender & Education; May2022, Vol. 34 Issue 4, p394-410, 17p |
| Θεματικοί όροι: | Gender role, Social attitudes, Leisure, Shopping, Thematic analysis |
| Περίληψη: | Free, online games tailored specifically for girls have carved out a burgeoning niche in a marketplace that has traditionally catered to the interests of boys. However, girls' games may have a negative impact not only on girls' perceptions of their gendered roles in society, but also on their attitudes towards their future career choices. Using purposeful sampling, a series of girls' games were drawn from the Disney, Hasbro, Mattel, and Shopkins websites for investigation. Thematic analysis identified four major themes: (1) emphasis on girls' perceived interest in clothes, make-up, and shopping, (2) promotion of idealized notions of femininity, which is wholesome, compliant, and domesticated, (3) emphasis on gender performanity and role-play, (4) reinforcement of leisure activities and frivolous over-consumption. Media messaging conveys the cultural ideologies, sociopolitical agendas, and economic interests of multinational corporations. Are big-brand companies producing engaging games for girls, or are they instead producing girls themselves? [ABSTRACT FROM AUTHOR] |
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| Βάση Δεδομένων: | Complementary Index |
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| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1080/09540253.2021.1962517 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 17 StartPage: 394 Subjects: – SubjectFull: Gender role Type: general – SubjectFull: Social attitudes Type: general – SubjectFull: Leisure Type: general – SubjectFull: Shopping Type: general – SubjectFull: Thematic analysis Type: general Titles: – TitleFull: Once you shop, you can't stop: are big-brand companies producing games for girls, or girls themselves? Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Hughes, Rebecca IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 05 Text: May2022 Type: published Y: 2022 Identifiers: – Type: issn-print Value: 09540253 Numbering: – Type: volume Value: 34 – Type: issue Value: 4 Titles: – TitleFull: Gender & Education Type: main |
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