Academic Journal
Tweet style: campaigning, governing, and social media in Australia.
| Τίτλος: | Tweet style: campaigning, governing, and social media in Australia. |
|---|---|
| Συγγραφείς: | Kousser, Thad |
| Πηγή: | Australian Journal of Political Science; Jun2019, Vol. 54 Issue 2, p183-201, 19p, 4 Charts, 4 Graphs |
| Θεματικοί όροι: | Microblogs, Social media, Political campaigns, Politicians, Social media & politics, Elections |
| Γεωγραφικοί όροι: | Australia |
| Abstract (English): | When politicians use the new tools of social media to talk directly to voters, how strategic are these communications? Do lawmakers change how they present themselves in different situations, tweeting differently during campaigns and when their party is out of power, or tailoring their 'tweet style' to the preferences of constituents? I explore these questions by categorising 291,091 tweets by politicians in Australia, a nation that features variation in electoral systems in its two legislative houses and which held an election after widespread adoption of social media. When their party controls government, politicians tweet about their personal characteristics and events more often, avoiding clear ideological positions. When an election is called, politicians both in government and in the opposition rally their bases by tweeting toward their own sides of the ideological spectrum. [ABSTRACT FROM AUTHOR] |
| Abstract (Chinese): | 当政客使用社交媒体新工具直接对选民发言时，这样的交流会采用什么策略？立法人会因形就势呈现不同的面目么？会在参与选战时和本党失势时发迥然有别的推特么？会根据选民的口味改变推风么？为探讨这些问题，笔者对澳大利亚政治家发的291,091条推特条分缕析。澳大利亚的双立法院的选举体制富于变化，而且在社交媒体广泛使用后也进行了选举。当其政党掌控了政府，政客的推特说个人事情就较多，而回避明确的意识形态立场。而当选举到来时，政客们无论在朝在野都会在意识形态的光谱上各就各位、同仇敌忾。 [ABSTRACT FROM AUTHOR] |
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| Βάση Δεδομένων: | Complementary Index |
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