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Children's attention to supermarket food displays: A real-world eye-tracking study.

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Τίτλος: Children's attention to supermarket food displays: A real-world eye-tracking study.
Συγγραφείς: Driessen C; Deakin University, Geelong, Institute for Health Transformation, Global Centre for Preventive Health and Nutrition (GLOBE), Faculty of Health, Victoria, Australia. Electronic address: christine.d@research.deakin.edu.au., Bhatti A; Deakin University, Geelong, Institute for Intelligent Systems Research and Innovation (IISRI), Victoria, Australia., Cameron AJ; Deakin University, Geelong, Institute for Health Transformation, Global Centre for Preventive Health and Nutrition (GLOBE), Faculty of Health, Victoria, Australia., Martino F; Deakin University, Geelong, Institute for Health Transformation, Global Centre for Preventive Health and Nutrition (GLOBE), Faculty of Health, Victoria, Australia., Pathirana NL; Deakin University, Geelong, Institute for Health Transformation, Global Centre for Preventive Health and Nutrition (GLOBE), Faculty of Health, Victoria, Australia., Backholer K; Deakin University, Geelong, Institute for Health Transformation, Global Centre for Preventive Health and Nutrition (GLOBE), Faculty of Health, Victoria, Australia.
Πηγή: Australian and New Zealand journal of public health [Aust N Z J Public Health] 2026 Aug; Vol. 50 (4), pp. 100331. Date of Electronic Publication: 2026 Aug 03.
Τύπος έκδοσης: Journal Article; Observational Study
Γλώσσα: English
Στοιχεία περιοδικού: Publisher: Elsevier Country of Publication: United States NLM ID: 9611095 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1753-6405 (Electronic) Linking ISSN: 13260200 NLM ISO Abbreviation: Aust N Z J Public Health Subsets: MEDLINE
Imprint Name(s): Publication: 2023- : [New York] : Elsevier
Original Publication: Canberra, ACT : Public Health Association of Australia, [1996-
Ιατρικοί όροι (MeSH): Attention* , Eye-Tracking Technology* , Food Markets*, Humans ; Child ; Female ; Male ; Victoria
Περίληψη: Objective: To quantify children's visual attention to placement strategies for healthy and unhealthy foods and beverages in a real-world Australian supermarket and examine their explicit memory.
Methods: An exploratory observational eye-tracking study, conducted in a supermarket in Victoria, Australia, with 15 children aged 7-12 years and their caregivers. Children wore mobile eye-tracking glasses during a routine grocery shop to capture their gaze data, including first fixation and dwell time, followed by a recall survey.
Results: Children spent on average 17.2% of their shopping time visually engaged with foods displayed in prominent locations, with 99.2% of this attention directed towards unhealthy products. Attention was highest for displays at store entrances (37.5%) and checkouts (36.1%), followed by end of aisles (16.8%) and standalone islands in other areas (8.9%). All children recalled foods they had visually attended to during the shop.
Conclusion: Unhealthy foods displayed in prominent locations in the supermarket effectively capture children's attention and may influence memory.
Implications for Public Health: To our knowledge, this is the first study to empirically demonstrate children's actual exposure (via first fixation) and engagement (via dwell time) with food and beverage products displayed in prominent locations in a real-world supermarket. Restricting the prominent placement of unhealthy foods could meaningfully reduce children's exposure to unhealthy food marketing.
(Copyright © 2026 The Authors. Published by Elsevier B.V. All rights reserved.)
Competing Interests: Conflicts of interest The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.
Contributed Indexing: Keywords: children; eye-tracking; food environment; food marketing; food policy; supermarkets
Entry Date(s): Date Created: 20260803 Date Completed: 20260821 Latest Revision: 20260909
Update Code: 20260909
DOI: 10.1016/j.anzjph.2026.100331
PMID: 42547342
Βάση Δεδομένων: MEDLINE
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  Data: Children's attention to supermarket food displays: A real-world eye-tracking study.
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  Data: <searchLink fieldCode="AU" term="%22Driessen+C%22">Driessen C</searchLink>; Deakin University, Geelong, Institute for Health Transformation, Global Centre for Preventive Health and Nutrition (GLOBE), Faculty of Health, Victoria, Australia. Electronic address: christine.d@research.deakin.edu.au.<br /><searchLink fieldCode="AU" term="%22Bhatti+A%22">Bhatti A</searchLink>; Deakin University, Geelong, Institute for Intelligent Systems Research and Innovation (IISRI), Victoria, Australia.<br /><searchLink fieldCode="AU" term="%22Cameron+AJ%22">Cameron AJ</searchLink>; Deakin University, Geelong, Institute for Health Transformation, Global Centre for Preventive Health and Nutrition (GLOBE), Faculty of Health, Victoria, Australia.<br /><searchLink fieldCode="AU" term="%22Martino+F%22">Martino F</searchLink>; Deakin University, Geelong, Institute for Health Transformation, Global Centre for Preventive Health and Nutrition (GLOBE), Faculty of Health, Victoria, Australia.<br /><searchLink fieldCode="AU" term="%22Pathirana+NL%22">Pathirana NL</searchLink>; Deakin University, Geelong, Institute for Health Transformation, Global Centre for Preventive Health and Nutrition (GLOBE), Faculty of Health, Victoria, Australia.<br /><searchLink fieldCode="AU" term="%22Backholer+K%22">Backholer K</searchLink>; Deakin University, Geelong, Institute for Health Transformation, Global Centre for Preventive Health and Nutrition (GLOBE), Faculty of Health, Victoria, Australia.
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  Data: <searchLink fieldCode="JN" term="%229611095%22">Australian and New Zealand journal of public health</searchLink> [Aust N Z J Public Health] 2026 Aug; Vol. 50 (4), pp. 100331. <i>Date of Electronic Publication: </i>2026 Aug 03.
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  Data: Objective: To quantify children's visual attention to placement strategies for healthy and unhealthy foods and beverages in a real-world Australian supermarket and examine their explicit memory.<br />Methods: An exploratory observational eye-tracking study, conducted in a supermarket in Victoria, Australia, with 15 children aged 7-12 years and their caregivers. Children wore mobile eye-tracking glasses during a routine grocery shop to capture their gaze data, including first fixation and dwell time, followed by a recall survey.<br />Results: Children spent on average 17.2% of their shopping time visually engaged with foods displayed in prominent locations, with 99.2% of this attention directed towards unhealthy products. Attention was highest for displays at store entrances (37.5%) and checkouts (36.1%), followed by end of aisles (16.8%) and standalone islands in other areas (8.9%). All children recalled foods they had visually attended to during the shop.<br />Conclusion: Unhealthy foods displayed in prominent locations in the supermarket effectively capture children's attention and may influence memory.<br />Implications for Public Health: To our knowledge, this is the first study to empirically demonstrate children's actual exposure (via first fixation) and engagement (via dwell time) with food and beverage products displayed in prominent locations in a real-world supermarket. Restricting the prominent placement of unhealthy foods could meaningfully reduce children's exposure to unhealthy food marketing.<br /> (Copyright © 2026 The Authors. Published by Elsevier B.V. All rights reserved.)
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