Academic Journal

Food and beverage price promotions: perceptions of their impact on purchasing by Australian households.

Λεπτομέρειες βιβλιογραφικής εγγραφής
Τίτλος: Food and beverage price promotions: perceptions of their impact on purchasing by Australian households.
Συγγραφείς: Bennett R; Global Centre for Preventive Health and Nutrition, Institute for Health Transformation, Deakin University, Geelong, Australia., Backholer K; Global Centre for Preventive Health and Nutrition, Institute for Health Transformation, Deakin University, Geelong, Australia., Marshall J; Global Centre for Preventive Health and Nutrition, Institute for Health Transformation, Deakin University, Geelong, Australia., Grigsby-Duffy L; Global Centre for Preventive Health and Nutrition, Institute for Health Transformation, Deakin University, Geelong, Australia., Sacks G; Global Centre for Preventive Health and Nutrition, Institute for Health Transformation, Deakin University, Geelong, Australia., Cameron A; Global Centre for Preventive Health and Nutrition, Institute for Health Transformation, Deakin University, Geelong, Australia., Sartori A; Cancer Council Western Australia, Australia., Wood L; The University of Notre Dame Australia, Australia., Zorbas C; Global Centre for Preventive Health and Nutrition, Institute for Health Transformation, Deakin University, Geelong, Australia.
Πηγή: Public health nutrition [Public Health Nutr] 2026 Jul 23; Vol. 29 (1), pp. e177. Date of Electronic Publication: 2026 Jul 23.
Τύπος έκδοσης: Journal Article; Research Support, Non-U.S. Gov't
Γλώσσα: English
Στοιχεία περιοδικού: Publisher: Cambridge University Press Country of Publication: England NLM ID: 9808463 Publication Model: Electronic Cited Medium: Internet ISSN: 1475-2727 (Electronic) Linking ISSN: 13689800 NLM ISO Abbreviation: Public Health Nutr Subsets: MEDLINE
Imprint Name(s): Publication: <2007- > : Oxford : Cambridge University Press
Original Publication: Wallingford, Oxon, UK : Published on behalf of the Nutrition Society by CAB International, c1998-
Ιατρικοί όροι (MeSH): Beverages*/economics , Consumer Behavior*/economics , Commerce*/economics , Food*/economics , Food Markets*, Food Supply/economics ; Diet, Healthy/economics ; Humans ; Australia ; Cross-Sectional Studies ; Female ; Male ; Family Characteristics ; Adult ; Income ; Middle Aged ; Child
Περίληψη: Objective: Price promotions are widely used in supermarkets and are more commonly applied to less healthy foods and beverages. We aimed to examine how supermarket price promotions influence food and beverage purchasing among households with school-aged children in Australia, and how perceptions vary by income.
Design: A cross-sectional qualitative study using semi-structured interviews, analysed using thematic analysis.
Setting: Australia, within the supermarket retail food environment.
Participants: Twenty-two parents or caregivers of school-aged children from households with differing income levels.
Results: Participants across income groups reported using supermarket price promotions as a budgeting strategy, particularly in the context of rising food costs. Price promotions were described as encouraging unplanned purchases, most often for unhealthy foods and beverages. Compared with higher-income households, lower-income households reported greater awareness of supermarket pricing strategies and more frequent purchasing of price-promoted products. Participants perceived that healthy options were less frequently discounted and suggested that increasing promotions for healthy foods and beverages would better support healthy diets.
Conclusions: Supermarket price promotions were perceived to shape purchasing decisions, often encouraging purchases of less healthy foods and beverages. Regulatory approaches that reduce promotions on less healthy products while improving the affordability of healthier options may support healthier and more equitable food environments, particularly for households experiencing financial constraints.
Contributed Indexing: Keywords: Food environment; Food marketing; Price promotions; Qualitative; Supermarket
Entry Date(s): Date Created: 20260723 Date Completed: 20260901 Latest Revision: 20260910
Update Code: 20260911
DOI: 10.1017/S1368980026103279
PMID: 42489009
Βάση Δεδομένων: MEDLINE
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  Data: Food and beverage price promotions: perceptions of their impact on purchasing by Australian households.
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  Data: &lt;searchLink fieldCode=&quot;AU&quot; term=&quot;%22Bennett+R%22&quot;&gt;Bennett R&lt;/searchLink&gt;; Global Centre for Preventive Health and Nutrition, Institute for Health Transformation, Deakin University, Geelong, Australia.&lt;br /&gt;&lt;searchLink fieldCode=&quot;AU&quot; term=&quot;%22Backholer+K%22&quot;&gt;Backholer K&lt;/searchLink&gt;; Global Centre for Preventive Health and Nutrition, Institute for Health Transformation, Deakin University, Geelong, Australia.&lt;br /&gt;&lt;searchLink fieldCode=&quot;AU&quot; term=&quot;%22Marshall+J%22&quot;&gt;Marshall J&lt;/searchLink&gt;; Global Centre for Preventive Health and Nutrition, Institute for Health Transformation, Deakin University, Geelong, Australia.&lt;br /&gt;&lt;searchLink fieldCode=&quot;AU&quot; term=&quot;%22Grigsby-Duffy+L%22&quot;&gt;Grigsby-Duffy L&lt;/searchLink&gt;; Global Centre for Preventive Health and Nutrition, Institute for Health Transformation, Deakin University, Geelong, Australia.&lt;br /&gt;&lt;searchLink fieldCode=&quot;AU&quot; term=&quot;%22Sacks+G%22&quot;&gt;Sacks G&lt;/searchLink&gt;; Global Centre for Preventive Health and Nutrition, Institute for Health Transformation, Deakin University, Geelong, Australia.&lt;br /&gt;&lt;searchLink fieldCode=&quot;AU&quot; term=&quot;%22Cameron+A%22&quot;&gt;Cameron A&lt;/searchLink&gt;; Global Centre for Preventive Health and Nutrition, Institute for Health Transformation, Deakin University, Geelong, Australia.&lt;br /&gt;&lt;searchLink fieldCode=&quot;AU&quot; term=&quot;%22Sartori+A%22&quot;&gt;Sartori A&lt;/searchLink&gt;; Cancer Council Western Australia, Australia.&lt;br /&gt;&lt;searchLink fieldCode=&quot;AU&quot; term=&quot;%22Wood+L%22&quot;&gt;Wood L&lt;/searchLink&gt;; The University of Notre Dame Australia, Australia.&lt;br /&gt;&lt;searchLink fieldCode=&quot;AU&quot; term=&quot;%22Zorbas+C%22&quot;&gt;Zorbas C&lt;/searchLink&gt;; Global Centre for Preventive Health and Nutrition, Institute for Health Transformation, Deakin University, Geelong, Australia.
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– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Objective: Price promotions are widely used in supermarkets and are more commonly applied to less healthy foods and beverages. We aimed to examine how supermarket price promotions influence food and beverage purchasing among households with school-aged children in Australia, and how perceptions vary by income.&lt;br /&gt;Design: A cross-sectional qualitative study using semi-structured interviews, analysed using thematic analysis.&lt;br /&gt;Setting: Australia, within the supermarket retail food environment.&lt;br /&gt;Participants: Twenty-two parents or caregivers of school-aged children from households with differing income levels.&lt;br /&gt;Results: Participants across income groups reported using supermarket price promotions as a budgeting strategy, particularly in the context of rising food costs. Price promotions were described as encouraging unplanned purchases, most often for unhealthy foods and beverages. Compared with higher-income households, lower-income households reported greater awareness of supermarket pricing strategies and more frequent purchasing of price-promoted products. Participants perceived that healthy options were less frequently discounted and suggested that increasing promotions for healthy foods and beverages would better support healthy diets.&lt;br /&gt;Conclusions: Supermarket price promotions were perceived to shape purchasing decisions, often encouraging purchases of less healthy foods and beverages. Regulatory approaches that reduce promotions on less healthy products while improving the affordability of healthier options may support healthier and more equitable food environments, particularly for households experiencing financial constraints.
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  Data: &lt;i&gt;Keywords: &lt;/i&gt;Food environment; Food marketing; Price promotions; Qualitative; Supermarket
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  Data: &lt;i&gt;Date Created: &lt;/i&gt;20260723 &lt;i&gt;Date Completed: &lt;/i&gt;20260901 &lt;i&gt;Latest Revision: &lt;/i&gt;20260910
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  Data: 10.1017/S1368980026103279
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  Data: 42489009
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        Text: English
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      – SubjectFull: Diet, Healthy economics
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