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Freud and the use of iconography in curating his public profile.

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Title: Freud and the use of iconography in curating his public profile.
Authors: Willoughby R; Faculty of Arts, Humanities, and Social Sciences, Oxford Brookes University, Oxford, UK.
Source: The International journal of psycho-analysis [Int J Psychoanal] 2026 Aug; Vol. 107 (4), pp. 563-597. Date of Electronic Publication: 2026 Jul 21.
Publication Type: Journal Article; Historical Article
Language: English
Journal Info: Publisher: Taylor & Francis Country of Publication: England NLM ID: 2985179R Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1745-8315 (Electronic) Linking ISSN: 00207578 NLM ISO Abbreviation: Int J Psychoanal Subsets: MEDLINE
Imprint Name(s): Publication: 2018- : London : Taylor & Francis
Original Publication: London : Institute of Psychoanalysis
MeSH Terms: Psychoanalysis*/history , Freudian Theory*/history, Photography/history ; Sculpture/history ; History, 20th Century ; Humans
Abstract: Visual images of Freud abound in popular and psychoanalytic culture, though they have been largely bypassed without scrutiny in the literature. This neglect obscures a proper understanding of this important part of psychoanalytic iconography and in particular the genesis of Freud's drive (and that of early colleagues and other key stakeholders) to promote "brand-Freud" and psychoanalysis locally, nationally, and internationally. Offering the first in-depth exploration of this topic, the present article considers Freud's relation to his imaging, the functions of this in promoting recognition and affiliation, and the key curated "official" forms this took during the period from 1906 to 1939. In doing so, close scrutiny is paid to Freud's imaging in three domains: the 1906 medal by Carl Schwerdtner, Max Halberstadt's photographs, and selected portraits and sculptures, noting in each case how these images were disseminated in the psychoanalytic literature and as material objects. In the process of doing this, the paper reveals an underappreciated mechanism in the propagation of psychoanalysis and some of the vital functions such imaging served.
Contributed Indexing: Keywords: Imaging Freud; advertising; affiliation; branding; loss; visual culture
Entry Date(s): Date Created: 20260721 Date Completed: 20260923 Latest Revision: 20260923
Update Code: 20260923
DOI: 10.1080/00207578.2025.2596029
PMID: 42480074
Database: MEDLINE
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  Data: Freud and the use of iconography in curating his public profile.
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  Data: <searchLink fieldCode="AU" term="%22Willoughby+R%22">Willoughby R</searchLink>; Faculty of Arts, Humanities, and Social Sciences, Oxford Brookes University, Oxford, UK.
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  Data: <searchLink fieldCode="JN" term="%222985179R%22">The International journal of psycho-analysis</searchLink> [Int J Psychoanal] 2026 Aug; Vol. 107 (4), pp. 563-597. <i>Date of Electronic Publication: </i>2026 Jul 21.
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  Data: Journal Article; Historical Article
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  Data: <i>Publisher: </i><searchLink fieldCode="PB" term="%22Taylor+%26+Francis%22">Taylor & Francis </searchLink><i>Country of Publication: </i>England <i>NLM ID: </i>2985179R <i>Publication Model: </i>Print-Electronic <i>Cited Medium: </i>Internet <i>ISSN: </i>1745-8315 (Electronic) <i>Linking ISSN: </i><searchLink fieldCode="IS" term="%2200207578%22">00207578 </searchLink><i>NLM ISO Abbreviation: </i>Int J Psychoanal <i>Subsets: </i>MEDLINE
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  Data: <i>Publication</i>: 2018- : London : Taylor & Francis<br /><i>Original Publication</i>: London : Institute of Psychoanalysis
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  Data: <searchLink fieldCode="MM" term="%22Psychoanalysis%22">Psychoanalysis*</searchLink>/<searchLink fieldCode="MM" term="%22Psychoanalysis+history%22">history</searchLink> <br /><searchLink fieldCode="MM" term="%22Freudian+Theory%22">Freudian Theory*</searchLink>/<searchLink fieldCode="MM" term="%22Freudian+Theory+history%22">history</searchLink><br /><searchLink fieldCode="MH" term="%22Photography%22">Photography</searchLink>/<searchLink fieldCode="MH" term="%22Photography+history%22">history</searchLink> ; <searchLink fieldCode="MH" term="%22Sculpture%22">Sculpture</searchLink>/<searchLink fieldCode="MH" term="%22Sculpture+history%22">history</searchLink> ; <searchLink fieldCode="MH" term="%22History%2C+20th+Century%22">History, 20th Century</searchLink> ; <searchLink fieldCode="MH" term="%22Humans%22">Humans</searchLink>
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  Data: Visual images of Freud abound in popular and psychoanalytic culture, though they have been largely bypassed without scrutiny in the literature. This neglect obscures a proper understanding of this important part of psychoanalytic iconography and in particular the genesis of Freud's drive (and that of early colleagues and other key stakeholders) to promote "brand-Freud" and psychoanalysis locally, nationally, and internationally. Offering the first in-depth exploration of this topic, the present article considers Freud's relation to his imaging, the functions of this in promoting recognition and affiliation, and the key curated "official" forms this took during the period from 1906 to 1939. In doing so, close scrutiny is paid to Freud's imaging in three domains: the 1906 medal by Carl Schwerdtner, Max Halberstadt's photographs, and selected portraits and sculptures, noting in each case how these images were disseminated in the psychoanalytic literature and as material objects. In the process of doing this, the paper reveals an underappreciated mechanism in the propagation of psychoanalysis and some of the vital functions such imaging served.
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  Data: <i>Keywords: </i>Imaging Freud; advertising; affiliation; branding; loss; visual culture
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      – SubjectFull: Sculpture history
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      – SubjectFull: History, 20th Century
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      – SubjectFull: Psychoanalysis history
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      – TitleFull: Freud and the use of iconography in curating his public profile.
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              Text: 2026 Aug
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