Academic Journal
Social norm intervention in real-world supermarkets in the Netherlands: A quasi-experimental evaluation of effects on perceived social norms and meat substitute purchases.
| Τίτλος: | Social norm intervention in real-world supermarkets in the Netherlands: A quasi-experimental evaluation of effects on perceived social norms and meat substitute purchases. |
|---|---|
| Συγγραφείς: | Wolfswinkel SMM; Consumption & Healthy Lifestyles Group, Wageningen University & Research, Wageningen, The Netherlands., Raghoebar S; Consumption & Healthy Lifestyles Group, Wageningen University & Research, Wageningen, The Netherlands., de Vet E; Consumption & Healthy Lifestyles Group, Wageningen University & Research, Wageningen, The Netherlands.; Urban Economics, Wageningen University & Research, Wageningen, The Netherlands., Poelman MP; Consumption & Healthy Lifestyles Group, Wageningen University & Research, Wageningen, The Netherlands. |
| Πηγή: | Applied psychology. Health and well-being [Appl Psychol Health Well Being] 2026 Jun; Vol. 18 (3), pp. e70159. |
| Τύπος έκδοσης: | Journal Article |
| Γλώσσα: | English |
| Στοιχεία περιοδικού: | Publisher: Blackwell Country of Publication: England NLM ID: 101502957 Publication Model: Print Cited Medium: Internet ISSN: 1758-0854 (Electronic) Linking ISSN: 17580854 NLM ISO Abbreviation: Appl Psychol Health Well Being Subsets: MEDLINE |
| Imprint Name(s): | Original Publication: Oxford : Blackwell |
| Ιατρικοί όροι (MeSH): | Social Norms* , Meat Substitutes* , Consumer Behavior* , Food Markets* , Social Perception*, Humans ; Netherlands ; Female ; Male ; Adult ; Young Adult ; Middle Aged |
| Περίληψη: | Social norm perceptions are implicit rules of conduct that describe what is normal and acceptable behavior. Changing social norm perceptions through textual and physical social norm communications can be a promising approach to changing behavior. Past studies, however, primarily relied on controlled (lab) experiments, leaving it unanswered to what extent these norm communications relate to social norm perceptions in a complex context. The present study addresses this issue for meat substitute purchases: to what extent can a social norm intervention in real-world supermarkets stimulate meat substitute purchases, and to what extent do social norm perceptions favoring meat substitute purchases mediate this relationship? A 13-week social norm intervention was implemented in three experimental supermarkets (with n = 3 matched control stores). Social norms were communicated textually on stickers and banners in the meat aisle and physically through increased shelf space for meat substitutes and island shelves with legumes. A total of N = 639 participants (n = 327 control) completed a survey upon exiting the supermarket, measuring social norm perceptions and collecting receipts to measure meat substitute purchases in grams. Results show that the likelihood of meat substitute purchases was OR = 3.6 times larger in intervention supermarkets (B = 1.28, SE = 0.512, z = 2.50, p = .012) than in control stores. However, their norm perceptions did not differ between intervention and control stores. In sum, a social normative intervention in a complex surrounding may impact purchasing behavior, but the mechanism driving this remains to be identified. (© 2026 The Author(s). Applied Psychology: Health and Well‐Being published by John Wiley & Sons Ltd on behalf of International Association of Applied Psychology.) |
| References: | BMC Med. 2025 Mar 11;23(1):150. (PMID: 40069714) PLoS Med. 2016 Apr 05;13(4):e1001990. (PMID: 27046234) Appetite. 2024 Apr 1;195:107227. (PMID: 38272187) Psychol Sci. 2017 Nov;28(11):1663-1674. (PMID: 28961062) Front Psychol. 2020 Jun 18;11:1385. (PMID: 32655456) Adv Nutr. 2016 Nov 15;7(6):1005-1025. (PMID: 28140320) J Pers Soc Psychol. 2011 Mar;100(3):433-48. (PMID: 21171790) Health Place. 2013 Jan;19:116-23. (PMID: 23220374) Int J Behav Nutr Phys Act. 2023 Jun 20;20(1):73. (PMID: 37340326) Nutrients. 2019 Nov 20;11(12):. (PMID: 31757067) Appetite. 2022 Feb 1;169:105824. (PMID: 34826525) Appetite. 2024 May 1;196:107278. (PMID: 38373537) Health Psychol. 2014 Sep;33(9):1057-64. (PMID: 24295025) Appetite. 2022 Jan 1;168:105739. (PMID: 34648912) Public Health Nutr. 2021 Feb;24(2):327-337. (PMID: 32928335) Am J Clin Nutr. 2024 Jul;120(1):80-91. (PMID: 38960579) Appetite. 2013 Nov;70:1-5. (PMID: 23791633) J Nutr Educ Behav. 2012 Jan-Feb;44(1):66-70. (PMID: 21982579) Appetite. 2019 Feb 1;133:286-296. (PMID: 30468803) BMC Public Health. 2020 Apr 2;20(1):376. (PMID: 32238154) Perspect Psychol Sci. 2022 Mar;17(2):346-359. (PMID: 34424801) Appetite. 2015 Mar;86:38-44. (PMID: 25451578) Int J Public Health. 2013 Aug;58(4):637-42. (PMID: 23089674) R Soc Open Sci. 2024 Jun 26;11(6):240407. (PMID: 39100183) J Clin Epidemiol. 2017 May;85:45-49. (PMID: 28342902) Appetite. 2003 Aug;41(1):15-20. (PMID: 12880617) Lancet. 2019 Feb 2;393(10170):447-492. (PMID: 30660336) Proc Natl Acad Sci U S A. 2011 Jun 28;108 Suppl 2:10918-25. (PMID: 21690340) Appetite. 2020 Jan 1;144:104478. (PMID: 31563453) |
| Contributed Indexing: | Keywords: dynamic norms; intervention; meat; meat substitutes; real‐world supermarkets; social norms |
| Entry Date(s): | Date Created: 20260508 Date Completed: 20260716 Latest Revision: 20260813 |
| Update Code: | 20260813 |
| PubMed Central ID: | PMC13155190 |
| DOI: | 10.1111/aphw.70159 |
| PMID: | 42101324 |
| Βάση Δεδομένων: | MEDLINE |
καταχωρήστε σχόλιο πρώτοι!