Academic Journal

Local government policies restricting unhealthy outdoor food advertising in Australia: stakeholder perspectives identify political willingness is key to overcoming barriers.

Λεπτομέρειες βιβλιογραφικής εγγραφής
Τίτλος: Local government policies restricting unhealthy outdoor food advertising in Australia: stakeholder perspectives identify political willingness is key to overcoming barriers.
Συγγραφείς: Bivoltsis A; Nutrition and Health Innovation Research Institute, School of Medical and Health Sciences, Edith Cowan University, 270 Joondalup Drive, Joondalup, WA, 6027, Australia. a.bivoltsis@ecu.edu.au., Klug F; Nutrition and Health Innovation Research Institute, School of Medical and Health Sciences, Edith Cowan University, 270 Joondalup Drive, Joondalup, WA, 6027, Australia., Francis J; Nutrition and Health Innovation Research Institute, School of Medical and Health Sciences, Edith Cowan University, 270 Joondalup Drive, Joondalup, WA, 6027, Australia.; The Kids Research Institute Australia, The University of Western Australia, Crawley, WA, 6009, Australia.; School of Population and Global Health, The University of Western Australia, Crawley, WA, 6009, Australia., Whitton C; Nutrition and Health Innovation Research Institute, School of Medical and Health Sciences, Edith Cowan University, 270 Joondalup Drive, Joondalup, WA, 6027, Australia.; School of Population Health, Curtin University, Kent Street, Bentley, WA, 6102, Australia., Trapp GSA; Nutrition and Health Innovation Research Institute, School of Medical and Health Sciences, Edith Cowan University, 270 Joondalup Drive, Joondalup, WA, 6027, Australia.; The Kids Research Institute Australia, The University of Western Australia, Crawley, WA, 6009, Australia.; School of Medicine, The University of Western Australia, Crawley, WA, 6009, Australia., Pulker CE; Nutrition and Health Innovation Research Institute, School of Medical and Health Sciences, Edith Cowan University, 270 Joondalup Drive, Joondalup, WA, 6027, Australia.; School of Population Health, Curtin University, Kent Street, Bentley, WA, 6102, Australia.
Πηγή: Health research policy and systems [Health Res Policy Syst] 2026 Apr 20; Vol. 24 (1). Date of Electronic Publication: 2026 Apr 20.
Τύπος έκδοσης: Journal Article
Γλώσσα: English
Στοιχεία περιοδικού: Publisher: BioMed Central Country of Publication: England NLM ID: 101170481 Publication Model: Electronic Cited Medium: Internet ISSN: 1478-4505 (Electronic) Linking ISSN: 14784505 NLM ISO Abbreviation: Health Res Policy Syst Subsets: MEDLINE
Imprint Name(s): Original Publication: [London] : BioMed Central, 2003-
Ιατρικοί όροι (MeSH): Advertising*/legislation & jurisprudence , Politics* , Policy Making* , Local Government* , Public Health* , Health Policy* , Food* , Stakeholder Participation*, Humans ; Western Australia ; Nutrition Policy ; Australia ; Food Industry
Περίληψη: Background: Unhealthy outdoor food advertising is strongly linked to poor diet, highlighting the need for policies. Western Australian (WA) local governments (LGs) can restrict advertising on their owned infrastructure through their Public Health Plans, but limited policy action has occurred. This study aimed to explore the perspectives of WA LGs and public health organizations (PHOs) on current and potential policies restricting unhealthy outdoor food advertising on LG owned infrastructure to (1) identify barriers and enablers to the policy making process, (2) assess the current level of political willingness (i.e. political want, political can and political must) and (3) inform development of recommendations to support future policy actions.
Methods: We undertook 27 individual or small-group interviews between June and October 2024 with WA stakeholders from LGs (n = 22) and PHOs (n = 10). Interviews were conducted online or face-to-face using semi-structured discussion guides. Six researchers designed the discussion guide, collected the data and conducted reflexive thematic analysis.
Results: Four main themes were generated which related to barriers: (1) a new area of public health for LGs, (2) uncertainty about the public health policy making process, (3) working with stakeholders is a balancing act, and enablers: (4) local governments can see the gaps and know what needs to be done. Analysis of political willingness found that many LGs lacked resources or perceived the policy to lack relevance in their community (political want). Most LGs and PHOs lacked confidence in their skills and knowledge to undertake the work and described a gap in leadership from state governments (political can). Findings indicate that citizen mobilization in support of such policies will be key to future success (political must).
Conclusions: This new area of public health has brought challenges for WA LGs who lack prior experience. The four main themes we generated from the interviews showed that the key elements of political willingness, i.e. political want, political can and political must, are lacking overall. Recommendations to overcome the current state of "political won't" include building government understanding and support, developing skills and confidence, resourcing the work required and increasing community pressure to act.
(© 2026. The Author(s).)
Competing Interests: Declarations. Ethics approval and consent to participate: Ethics approval to conduct this study was granted by the Edith Cowan University Human Research Ethics Committee (REMS no: 2024-05303). All procedures were performed in compliance with relevant laws and institutional guidelines and have been approved by the appropriate institutional committee(s). Consent for publication: Not applicable. Competing interests: The authors declare no competing interests.
References: Boyland E, Harris J, Leach R, et al. Association of food and nonalcoholic beverage marketing with children and adolescents’ eating behaviors and health: a systematic review and meta-analysis. JAMA Pediatr. 2022;176(7):e221037. https://doi.org/10.1001/jamapediatrics.2022.1037 . (PMID: 10.1001/jamapediatrics.2022.1037354998399062773)
Deshpande B, Kaur P, Ferraris A, Yahiaoui D, Dhir A. The dark side of advertising: promoting unhealthy food consumption. Eur J Mark. 2023;57(9):2316–52. https://doi.org/10.1108/ejm-08-2021-0659 . (PMID: 10.1108/ejm-08-2021-0659)
National Health and Medical Research Council. Australian dietary guidelines. Canberra: National Health and Medical Research Council. 2013. Accessed March 3 2026.
Outdoor Media Association (OMA). Industry performance 2017. http://www.oma.org.au/ . 2017. Accessed January 8 2025.
Trapp G, Hooper P, Thornton L, et al. Children’s exposure to outdoor food advertising near primary and secondary schools in Australia. Health Promot J Austr. 2021;32(4):426. https://doi.org/10.1002/hpja.426 . (PMID: 10.1002/hpja.426)
Trapp G, Hooper P, Thornton LE, et al. Exposure to unhealthy food and beverage advertising during the school commute in Australia. J Epidemiol Community Health. 2021;75(12):1232–5. https://doi.org/10.1136/jech-2021-216179 . (PMID: 10.1136/jech-2021-21617934281992)
Finlay A, Robinson E, Jones A, et al. A scoping review of outdoor food marketing: exposure, power, and impacts on eating behavior and health. BMC Public Health. 2022;22(1):1431. https://doi.org/10.1186/s12889-022-14544-3 . (PMID: 10.1186/s12889-022-14544-3358969969330687)
Chung A, Zorbas C, Riesenberg D, et al. Policies to restrict unhealthy food and beverage advertising in outdoor spaces and on publicly owned assets: a scoping review of the literature. Obes Rev. 2022;23(2):e13386. https://doi.org/10.1111/obr.13386 . (PMID: 10.1111/obr.1338634783421)
World Health Organization (WHO). A framework for implementing the set of recommendations on the marketing of foods and non-alcoholic beverages to children. https://iris.who.int/bitstream/handle/10665/80148/9789241503242_eng.pdf?sequence=1 . 2023. Accessed February 25 2025.
Commonwealth of Australia. National Preventive Health Strategy 2021–2030. https://www.health.gov.au/sites/default/files/documents/2021/12/national-preventive-health-strategy-2021-2030_1.pdf . 2021. Accessed January 8 2025.
Commonwealth of Australia. National Obesity Strategy 2022–2032. https://www.health.gov.au/sites/default/files/documents/2022/03/national-obesity-strategy-2022-2032_0.pdf . 2022. Accessed January 8 2025.
Department of Health. Sustainable Health Review: Final Report to the Western Australian Government. https://www.health.wa.gov.au/~/media/Files/Corporate/general-documents/Sustainable-Health-Review/Final-report/sustainable-health-review-final-report.pdf . 2019. Accessed January 8 2025.
Department of Health. Western Australian Health Promotion Strategic Framework 2022–2026. https://www.health.wa.gov.au/~/media/Corp/Documents/Reports-and-publications/HPSF/Health-Promotion-Strategic-Framework-2022-2026.pdf . 2024. Accessed January 8 2025.
Sustain. Advertising policy toolkit. https://www.sustainweb.org/reports/feb22-advertising-policy-toolkit/ . 2022. Accessed January 8 2025.
Yau A, Berger N, Law C, et al. Changes in household food and drink purchases following restrictions on the advertisement of high fat, salt, and sugar products across the Transport for London network. PLoS Med. 2022;19(2):e1003915. https://doi.org/10.1371/journal.pmed.1003915 . (PMID: 10.1371/journal.pmed.1003915351760228853584)
Reynolds B, Holt A, Bernhardt F, et al. One fifth of all London councils now have a healthy advertising policy; Newham passes restrictions. https://www.sustainweb.org/news/jan24-newham-healthier-food-advertising-policy/ . 2024. Accessed March 19 2025.
Australian Capital Territory (ACT) Government. Advertise with us. Transport Canberra. https://www.transport.act.gov.au/contact-us/advertise-with-us . 2024. Accessed January 8 2025.
Government of South Australia. Restriction of unhealthy food and drink advertising on South Australian government transit assets policy. https://www.preventivehealth.sa.gov.au/assets/downloads/legislation/Final-advertising-policy_January-2025.pdf . 2025. Accessed January 29 2025.
Department of Local Government, Sport and Cultural Industries. https://www.dlgsc.wa.gov.au/local-government/local-governments/council-elections/an-introduction-to-local-government . 2023. Accessed May 05 2025.
City of Mandurah. Advertising in Road Reserves Policy POL-RDS 08. https://www.mandurah.wa.gov.au/-/media/files/com/downloads/council/governance/policies/roads/advertising-in-road-reserves-policy.pdf . 2024. Accessed January 8 2025.
Department of Health. Public Health Planning. https://www.health.wa.gov.au/articles/n_r/public-health-planning . 2024. Accessed January 8 2025.
Department of Health. State Public Health Plan for Western Australia 2025–2030. Government of Western Australia. 2025. https://www.health.wa.gov.au/~/media/Corp/Documents/About-us/Public-Health-Act/State-Public-Health-Plan-2025-2030.pdf . Accessed 7 November 2025.
Klug F, Mossenson S, Pulker CE, Whitton C, Cook EJ, McStay C, et al. Commitments to improve food environments in Western Australia: a review of local government public health plans. Health Promot J Austr. 2025. https://doi.org/10.1002/hpja.70130 . (PMID: 10.1002/hpja.70130)
Althaus C, Ball S, Bridgman P, Davis G, Threlfall D. The Australian policy handbook: a practical guide to the policymaking process. London: Routledge; 2022. (PMID: 10.4324/9781003351993)
Weible CM. Theories of the policy process. New York: Taylor & Francis; 2023. (PMID: 10.4324/9781003308201)
Manazir SH. Reimagining public policy formulation and analysis: a comprehensive theoretical framework for public policy. Discover Glob Soc. 2023;1(1):16. https://doi.org/10.1007/s44282-023-00018-4 . (PMID: 10.1007/s44282-023-00018-4)
Brinkerhoff DW. Assessing political will for anti-corruption efforts: an analytical framework. Public Adm Dev. 2000;20(3):239–53. https://doi.org/10.1002/1099-162X(200008) . (PMID: 10.1002/1099-162X(200008))
Malena C. From political won’t to political will: Building support for participatory governance. Colorado: Kumarian Press; 2009.
Jameson G, Stoneham M, Edmunds M, Pollard CM. Local government venues’ sponsorship and signage policies to limit the promotion of harmful products: a Western Australian public health audit. Aust N Z J Public Health. 2023;47(4):100062. https://doi.org/10.1016/j.anzjph.2023.100062 . (PMID: 10.1016/j.anzjph.2023.10006237328390)
Department of Health. Agreed roles and responsibilities for the provision of public health planning support to local government; Part 5, Public Health Act 2016. https://www.health.wa.gov.au/~/media/Files/Corporate/general-documents/Public-HealthAct/public-health-planning/Agreed-roles-and-responsibilities.pdf . 2020. Accessed January 8 2025.
Nayar S, Stanley M. Qualitative research methodologies for occupational science and occupational therapy. 2nd ed. London: Routledge; 2024.
Tong A, Sainsbury P, Craig J. Consolidated criteria for reporting qualitative research (COREQ): a 32-item checklist for interviews and focus groups. Int J Qual Health Care. 2007;19(6):349–57. https://doi.org/10.1093/intqhc/mzm042 . (PMID: 10.1093/intqhc/mzm04217872937)
Braun V, Clarke V. Supporting best practice in reflexive thematic analysis reporting in Palliative Medicine: a review of published research and introduction to the Reflexive Thematic Analysis Reporting Guidelines (RTARG). Palliat Med. 2024;38(6):608–16. (PMID: 10.1177/026921632412348003846980411157981)
Australian Bureau of Statistics (ABS). Socio-Economic Indexes for Areas (SEIFA)-Australia. https://www.abs.gov.au/statistics/people/people-and-communities/socio-economic-indexes-areas-seifa-australia/latest-release#key-statistics . 2021. Accessed January 8 2025.
Australian Bureau of Statistics (ABS). Australian Statistical Geography Standard (ASGS): Edition 3-Remoteness Areas. https://www.abs.gov.au/statistics/standards/australian-statistical-geography-standard-asgs-edition-3/jul2021-jun2026/remoteness-structure/remoteness-areas . 2023. Accessed January 8 2025.
Department of Local Government, Sport and Cultural Industries. Compare all councils. https://www.mycouncil.wa.gov.au/council/compareallcouncil . 2021. Accessed January 8, 2025.
Braun V, Clarke V. To saturate or not to saturate? Questioning data saturation as a useful concept for thematic analysis and sample-size rationales. Qual Res Sport Exerc Health. 2021;13(2):201–16. https://doi.org/10.1080/2159676X.2019.1704846 . (PMID: 10.1080/2159676X.2019.1704846)
QSR International. NVivo (Release 1.7.2). Burlington, MA, USA. 2024.
Braun V, Clarke V. Thematic analysis. In: Maggino F, editor. Encyclopedia of Quality of Life and Well-Being Research. Switzerland: Springer; 2022. p. 3470–2.
Department of Health. Healthy Options WA Food and Nutrition Policy. https://www.health.wa.gov.au/~/media/Corp/Policy-Frameworks/Public-Health/Healthy-Options-WA-Food-and-Nutrition-Policy/Healthy-Options-WA-Food-and-Nutrition-Policy.pdf . 2022. Accessed January 8, 2025.
Sainsbury E, Hendy C, Magnusson R, Colagiuri S. Public support for government regulatory interventions for overweight and obesity in Australia. BMC Public Health. 2018;18(1):513. https://doi.org/10.1186/s12889-018-5455-0 . (PMID: 10.1186/s12889-018-5455-0296695515907362)
Cullerton K, Donnet T, Lee A, Gallegos D. Playing the policy game: a review of the barriers to and enablers of nutrition policy change. Public Health Nutr. 2016;19(14):2643–53. https://doi.org/10.1017/S1368980016000677 . (PMID: 10.1017/S13689800160006772703419610271040)
Swinburn B, Wood A. Progress on obesity prevention over 20 years in Australia and New Zealand. Obes Rev. 2013;14(Suppl 2):60–8. https://doi.org/10.1111/obr.12103 . (PMID: 10.1111/obr.1210324102746)
Caraher M, Carey R, McConell K, et al. Food policy development in the Australian State of Victoria: a case study of the food alliance. Int Plan Stud. 2013;18(1):78–95. https://doi.org/10.1080/13563475.2013.750939 . (PMID: 10.1080/13563475.2013.750939)
Brownell KD, Warner KE. The perils of ignoring history: Big Tobacco played dirty and millions died. How similar is Big Food? Milbank Q. 2009;87(1):259–94. https://doi.org/10.1111/j.1468-0009.2009.00555.x . (PMID: 10.1111/j.1468-0009.2009.00555.x192984232879177)
Backholer K, Huse O, Brooks R, et al. The rise and fall of the Queensland Government policy to restrict unhealthy food and alcohol advertising on publicly owned assets. Aust N Z J Public Health. 2024. https://doi.org/10.1111/1753-6405.13300 . (PMID: 10.1111/1753-6405.1330038839475)
Borland S. Bans on junk food advertising in outdoor spaces derailed by industry lobbying. BMJ. 2025. https://doi.org/10.1136/bmj.r667 . (PMID: 10.1136/bmj.r66741402054)
WA Labor. WA Labor Platform. https://walabor.org.au/media/qzskabiz/2021-wa-labor-platform.pdf . 2021. Accessed February 18 2025.
Dietsch J. Bus and train junk food ad ban won’t be on Government’s timetable. The West Australian. 2025.
Chung A, Shill J, Swinburn B, et al. An analysis of potential barriers and enablers to regulating the television marketing of unhealthy foods to children at the state government level in Australia. BMC Public Health. 2012;12(1):1123. https://doi.org/10.1186/1471-2458-12-1123 . (PMID: 10.1186/1471-2458-12-1123232729403572413)
Dhuria P, Muir S, Jenner S, Roe E, Lawrence W, Baird J, et al. “If government is saying the regulations are important, they should be putting in funding to back it up.”—an in-depth analysis of local authority officers’ perspectives of the Food (Promotion and Placement) (England) Regulations 2021. BMC Med. 2024;22(1):514. (PMID: 10.1186/s12916-024-03720-53950670211539601)
Thanekar U, Sacks G, Ruffini O, Reeve B, Blake MR. Local government stakeholders’ perceptions of potential policy actions to influence both climate change and healthy eating in Victoria: a qualitative study. Health Promot J Aust. 2024. https://doi.org/10.1002/hpja.848 . (PMID: 10.1002/hpja.848)
Ruffini O, Relf C, Mann D, Blake MR, Carrad A, Reeve B, et al. Development of the Local Food Systems Policy Index (Local Food-EPI+) tool and assessment process to benchmark the implementation of local government policies for creating healthy, equitable and environmentally sustainable food systems. Public Health Nutr. 2024;27(1):e191. https://doi.org/10.1017/S136898002400140X . (PMID: 10.1017/S136898002400140X3935465711504496)
Department of Local Government Industry Regulation and Safety. Integrated planning and reporting. Government of Western Australia. 2025. https://www.dlgsc.wa.gov.au/local-government/strengthening-local-government/integrated-planning-and-reporting . Accessed 7 November 2025.
Allender S, Gleeson E, Crammond B, et al. Policy change to create supportive environments for physical activity and healthy eating: which options are the most realistic for local government? Health Promot Int. 2012;27(2):261–74. https://doi.org/10.1093/heapro/dar018 . (PMID: 10.1093/heapro/dar01821421579)
Grant Information: Vice Chancellor's Professorial Fellowship Edith Cowan University; People Fellowship Stan Perron Charitable Foundation; G-202402-86292 Healthway (WA Health Promotion Foundation)
Contributed Indexing: Keywords: Food advertising; Local government; Marketing; Policy; Qualitative; Western Australia
Entry Date(s): Date Created: 20260421 Date Completed: 20260610 Latest Revision: 20260726
Update Code: 20260726
PubMed Central ID: PMC13227689
DOI: 10.1186/s12961-026-01483-4
PMID: 42010573
Βάση Δεδομένων: MEDLINE