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Development, implementation, and evaluation of the elective course "Holistic Marketing in Pharmacy".

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Τίτλος: Development, implementation, and evaluation of the elective course "Holistic Marketing in Pharmacy".
Συγγραφείς: Sakhnatska N; Bogomolets National Medical University, Kyiv, Ukraine. Electronic address: nataliya.sakhnatskaya@gmail.com., Aliekperova N; Bogomolets National Medical University, Kyiv, Ukraine., Kosyachenko K; Bogomolets National Medical University, Kyiv, Ukraine.
Πηγή: Currents in pharmacy teaching & learning [Curr Pharm Teach Learn] 2026 Jul; Vol. 18 (7), pp. 102644. Date of Electronic Publication: 2026 Mar 24.
Τύπος έκδοσης: Journal Article
Γλώσσα: English
Στοιχεία περιοδικού: Publisher: Elsevier Country of Publication: United States NLM ID: 101560815 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1877-1300 (Electronic) Linking ISSN: 18771297 NLM ISO Abbreviation: Curr Pharm Teach Learn Subsets: MEDLINE
Imprint Name(s): Original Publication: New York : Elsevier
Ιατρικοί όροι (MeSH): Curriculum*/trends , Curriculum*/standards , Program Development*/methods , Marketing*/methods , Marketing*/education, Education, Pharmacy/methods ; Education, Pharmacy/standards ; Students, Pharmacy/statistics & numerical data ; Students, Pharmacy/psychology ; Education, Pharmacy, Graduate/methods ; Education, Pharmacy, Graduate/standards ; Program Evaluation/methods ; Humans ; Surveys and Questionnaires
Περίληψη: This article presents the development, implementation, and evaluation of the elective course "Holistic Marketing in Pharmacy" as part of the professional training for master's students in pharmacy. Developed in accordance with Ukrainian higher education standards, the course comprises 90 academic hours (3 ECTS credits) and was created in alignment with student preferences, informed by a survey of 71 participants. The results indicate a strong interest among students in topics such as continuous professional development, customer experience, stakeholder relationship management, leadership, and soft skills, including teamwork, critical thinking, and time management. The course was piloted at the Department of Organisation and Economy of Pharmacy at Bogomolets National Medical University. Following its completion, the share of students who rated the course as highly relevant to their future professional practice increased by 11.2%, and 93% of students expressed a willingness to recommend it to peers.
(Copyright © 2026 Elsevier Inc. All rights reserved.)
Competing Interests: Declaration of competing interest The authors declare that they have no conflicts of interest.
Contributed Indexing: Keywords: Educational process; Elective course; Higher pharmaceutical education; Holistic marketing; Master's students in pharmacy; Soft skills
Entry Date(s): Date Created: 20260325 Date Completed: 20260713 Latest Revision: 20260713
Update Code: 20260714
DOI: 10.1016/j.cptl.2026.102644
PMID: 41880811
Βάση Δεδομένων: MEDLINE
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  Data: Development, implementation, and evaluation of the elective course "Holistic Marketing in Pharmacy".
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  Data: <searchLink fieldCode="AU" term="%22Sakhnatska+N%22">Sakhnatska N</searchLink>; Bogomolets National Medical University, Kyiv, Ukraine. Electronic address: nataliya.sakhnatskaya@gmail.com.<br /><searchLink fieldCode="AU" term="%22Aliekperova+N%22">Aliekperova N</searchLink>; Bogomolets National Medical University, Kyiv, Ukraine.<br /><searchLink fieldCode="AU" term="%22Kosyachenko+K%22">Kosyachenko K</searchLink>; Bogomolets National Medical University, Kyiv, Ukraine.
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  Data: <searchLink fieldCode="JN" term="%22101560815%22">Currents in pharmacy teaching & learning</searchLink> [Curr Pharm Teach Learn] 2026 Jul; Vol. 18 (7), pp. 102644. <i>Date of Electronic Publication: </i>2026 Mar 24.
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  Data: <searchLink fieldCode="MM" term="%22Curriculum%22">Curriculum*</searchLink>/<searchLink fieldCode="MM" term="%22Curriculum+trends%22">trends</searchLink> <br /><searchLink fieldCode="MM" term="%22Curriculum%22">Curriculum*</searchLink>/<searchLink fieldCode="MM" term="%22Curriculum+standards%22">standards</searchLink> <br /><searchLink fieldCode="MM" term="%22Program+Development%22">Program Development*</searchLink>/<searchLink fieldCode="MM" term="%22Program+Development+methods%22">methods</searchLink> <br /><searchLink fieldCode="MM" term="%22Marketing%22">Marketing*</searchLink>/<searchLink fieldCode="MM" term="%22Marketing+methods%22">methods</searchLink> <br /><searchLink fieldCode="MM" term="%22Marketing%22">Marketing*</searchLink>/<searchLink fieldCode="MM" term="%22Marketing+education%22">education</searchLink><br /><searchLink fieldCode="MH" term="%22Education%2C+Pharmacy%22">Education, Pharmacy</searchLink>/<searchLink fieldCode="MH" term="%22Education%2C+Pharmacy+methods%22">methods</searchLink> ; <searchLink fieldCode="MH" term="%22Education%2C+Pharmacy%22">Education, Pharmacy</searchLink>/<searchLink fieldCode="MH" term="%22Education%2C+Pharmacy+standards%22">standards</searchLink> ; <searchLink fieldCode="MH" term="%22Students%2C+Pharmacy%22">Students, Pharmacy</searchLink>/<searchLink fieldCode="MH" term="%22Students%2C+Pharmacy+statistics+%26+numerical+data%22">statistics & numerical data</searchLink> ; <searchLink fieldCode="MH" term="%22Students%2C+Pharmacy%22">Students, Pharmacy</searchLink>/<searchLink fieldCode="MH" term="%22Students%2C+Pharmacy+psychology%22">psychology</searchLink> ; <searchLink fieldCode="MH" term="%22Education%2C+Pharmacy%2C+Graduate%22">Education, Pharmacy, Graduate</searchLink>/<searchLink fieldCode="MH" term="%22Education%2C+Pharmacy%2C+Graduate+methods%22">methods</searchLink> ; <searchLink fieldCode="MH" term="%22Education%2C+Pharmacy%2C+Graduate%22">Education, Pharmacy, Graduate</searchLink>/<searchLink fieldCode="MH" term="%22Education%2C+Pharmacy%2C+Graduate+standards%22">standards</searchLink> ; <searchLink fieldCode="MH" term="%22Program+Evaluation%22">Program Evaluation</searchLink>/<searchLink fieldCode="MH" term="%22Program+Evaluation+methods%22">methods</searchLink> ; <searchLink fieldCode="MH" term="%22Humans%22">Humans</searchLink> ; <searchLink fieldCode="MH" term="%22Surveys+and+Questionnaires%22">Surveys and Questionnaires</searchLink>
– Name: Abstract
  Label: Abstract
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  Data: This article presents the development, implementation, and evaluation of the elective course "Holistic Marketing in Pharmacy" as part of the professional training for master's students in pharmacy. Developed in accordance with Ukrainian higher education standards, the course comprises 90 academic hours (3 ECTS credits) and was created in alignment with student preferences, informed by a survey of 71 participants. The results indicate a strong interest among students in topics such as continuous professional development, customer experience, stakeholder relationship management, leadership, and soft skills, including teamwork, critical thinking, and time management. The course was piloted at the Department of Organisation and Economy of Pharmacy at Bogomolets National Medical University. Following its completion, the share of students who rated the course as highly relevant to their future professional practice increased by 11.2%, and 93% of students expressed a willingness to recommend it to peers.<br /> (Copyright © 2026 Elsevier Inc. All rights reserved.)
– Name: Abstract
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  Data: Declaration of competing interest The authors declare that they have no conflicts of interest.
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  Data: <i>Keywords: </i>Educational process; Elective course; Higher pharmaceutical education; Holistic marketing; Master's students in pharmacy; Soft skills
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        Text: English
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      – SubjectFull: Education, Pharmacy methods
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      – SubjectFull: Education, Pharmacy standards
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      – SubjectFull: Marketing methods
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