Academic Journal
Development, implementation, and evaluation of the elective course "Holistic Marketing in Pharmacy".
| Τίτλος: | Development, implementation, and evaluation of the elective course "Holistic Marketing in Pharmacy". |
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| Συγγραφείς: | Sakhnatska N; Bogomolets National Medical University, Kyiv, Ukraine. Electronic address: nataliya.sakhnatskaya@gmail.com., Aliekperova N; Bogomolets National Medical University, Kyiv, Ukraine., Kosyachenko K; Bogomolets National Medical University, Kyiv, Ukraine. |
| Πηγή: | Currents in pharmacy teaching & learning [Curr Pharm Teach Learn] 2026 Jul; Vol. 18 (7), pp. 102644. Date of Electronic Publication: 2026 Mar 24. |
| Τύπος έκδοσης: | Journal Article |
| Γλώσσα: | English |
| Στοιχεία περιοδικού: | Publisher: Elsevier Country of Publication: United States NLM ID: 101560815 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1877-1300 (Electronic) Linking ISSN: 18771297 NLM ISO Abbreviation: Curr Pharm Teach Learn Subsets: MEDLINE |
| Imprint Name(s): | Original Publication: New York : Elsevier |
| Ιατρικοί όροι (MeSH): | Curriculum*/trends , Curriculum*/standards , Program Development*/methods , Marketing*/methods , Marketing*/education, Education, Pharmacy/methods ; Education, Pharmacy/standards ; Students, Pharmacy/statistics & numerical data ; Students, Pharmacy/psychology ; Education, Pharmacy, Graduate/methods ; Education, Pharmacy, Graduate/standards ; Program Evaluation/methods ; Humans ; Surveys and Questionnaires |
| Περίληψη: | This article presents the development, implementation, and evaluation of the elective course "Holistic Marketing in Pharmacy" as part of the professional training for master's students in pharmacy. Developed in accordance with Ukrainian higher education standards, the course comprises 90 academic hours (3 ECTS credits) and was created in alignment with student preferences, informed by a survey of 71 participants. The results indicate a strong interest among students in topics such as continuous professional development, customer experience, stakeholder relationship management, leadership, and soft skills, including teamwork, critical thinking, and time management. The course was piloted at the Department of Organisation and Economy of Pharmacy at Bogomolets National Medical University. Following its completion, the share of students who rated the course as highly relevant to their future professional practice increased by 11.2%, and 93% of students expressed a willingness to recommend it to peers. (Copyright © 2026 Elsevier Inc. All rights reserved.) |
| Competing Interests: | Declaration of competing interest The authors declare that they have no conflicts of interest. |
| Contributed Indexing: | Keywords: Educational process; Elective course; Higher pharmaceutical education; Holistic marketing; Master's students in pharmacy; Soft skills |
| Entry Date(s): | Date Created: 20260325 Date Completed: 20260713 Latest Revision: 20260713 |
| Update Code: | 20260714 |
| DOI: | 10.1016/j.cptl.2026.102644 |
| PMID: | 41880811 |
| Βάση Δεδομένων: | MEDLINE |
| ISSN: | 1877-1300 |
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| DOI: | 10.1016/j.cptl.2026.102644 |