Academic Journal
Home as an Electronic Marketplace: The Consumer Protection and Public Policy Issues.
| Τίτλος: | Home as an Electronic Marketplace: The Consumer Protection and Public Policy Issues. |
|---|---|
| Συγγραφείς: | Shapiro, Stanley J.1 |
| Πηγή: | Journal of Public Policy & Marketing. 1986, Vol. 5 Issue 1, p212-226. 15p. 1 Diagram. |
| Θεματικοί όροι: | *Marketing, *Consumer protection, *Consumer education, *Product safety, *Product liability, *Public administration, *Commercial policy, Videotex systems, Public interest, Interactive videos |
| Περίληψη: | Although market and technology-related aspects of videotex have for some years received considerable attention, consumer protection and public policy dimensions have been relatively neglected. This paper is an attempt to help rectify that imbalance. Thirty consumer protection and public policy issues related either to the use of videotex systems for promotion, purchasing, and payment or to the management of such systems are identified, and the relative significance and possible methods of solving the problems which are identified are commented upon. [ABSTRACT FROM AUTHOR] |
| Copyright of Journal of Public Policy & Marketing is the property of American Marketing Association and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Βάση Δεδομένων: | Business Source Index |
| FullText | Text: Availability: 0 |
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| Header | DbId: bsx DbLabel: Business Source Index An: 4586758 RelevancyScore: 1249 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 1249.251953125 |
| IllustrationInfo | |
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| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsx&AN=4586758 |
| RecordInfo | BibRecord: BibEntity: Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 15 StartPage: 212 Subjects: – SubjectFull: Marketing Type: general – SubjectFull: Consumer protection Type: general – SubjectFull: Consumer education Type: general – SubjectFull: Product safety Type: general – SubjectFull: Product liability Type: general – SubjectFull: Public administration Type: general – SubjectFull: Commercial policy Type: general – SubjectFull: Videotex systems Type: general – SubjectFull: Public interest Type: general – SubjectFull: Interactive videos Type: general Titles: – TitleFull: Home as an Electronic Marketplace: The Consumer Protection and Public Policy Issues. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Shapiro, Stanley J. IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Text: 1986 Type: published Y: 1986 Identifiers: – Type: issn-print Value: 07439156 Numbering: – Type: volume Value: 5 – Type: issue Value: 1 Titles: – TitleFull: Journal of Public Policy & Marketing Type: main |
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