Παραπομπή σε μορφή APA (7η εκδ.)

Koval, M., Iurkov, V., & Wuyts, S. (2026). Breaking Up to Move Forward: The Value Gains of Alliance Terminations. Journal of Marketing, 90(6), 48. https://doi.org/10.1177/00222429251364737

Παραπομπή σε μορφή Chicago (17η εκδ.)

Koval, Mariia, Viacheslav Iurkov, και Stefan Wuyts. "Breaking Up to Move Forward: The Value Gains of Alliance Terminations." Journal of Marketing 90, no. 6 (2026): 48. https://doi.org/10.1177/00222429251364737.

Παραπομπή σε μορφή MLA (9th εκδ.)

Koval, Mariia, et al. "Breaking Up to Move Forward: The Value Gains of Alliance Terminations." Journal of Marketing, vol. 90, no. 6, 2026, p. 48, https://doi.org/10.1177/00222429251364737.