Λεπτομέρειες βιβλιογραφικής εγγραφής
| Τίτλος: |
AI Is Blurring the Line Between Sales and Marketing. |
| Συγγραφείς: |
Chung, Doug J.1, Fann, Jean-Christophe2, Plotkin, Candace Lun3, Stanley, Jennifer4, Valdivieso, Maria5 |
| Πηγή: |
Harvard Business Review Digital Articles. 9/4/2026, p1-8. 8p. |
| Θεματικοί όροι: |
*Customer experience, *Organizational change, *System integration, *Customer relations, *Sales personnel |
| Περίληψη: |
The article focuses on how agentic artificial intelligence (AI) is increasingly integrating sales and marketing functions to create a seamless, closed-loop customer journey. It highlights that customers experience these functions as a unified relationship, and organizations that align marketing and sales around shared data, metrics, and AI-driven workflows achieve more consistent, personalized, and efficient interactions. Examples from a Fortune 500 tech company and a global job search platform illustrate how AI-enabled lead prioritization and sales development representatives improve pipeline quality and revenue. The article emphasizes that successful AI transformation requires both technological integration and organizational shifts, including new roles like go-to-market engineers, to manage continuous, coordinated customer engagement across channels. [Extracted from the article] |
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| Βάση Δεδομένων: |
Business Source Index |