Academic Journal
House of Himalayas.
| Τίτλος: | House of Himalayas. |
|---|---|
| Συγγραφείς: | Kar, Tanaya1 tanaya_k@nid.edu, Varma, Rushil2 rushil.varma.93@bbdu.ac.in, Rath, Namita3 namita.r@srisriuniversity.edu.in |
| Πηγή: | South Asian Journal of Management. Apr-Jun2026, Vol. 33 Issue 2, p222-227. 6p. |
| Θεματικοί όροι: | *Physical distribution of goods, *Economic competition, *Socioeconomics, *Brand name products, Herbs, Organic farming, Ethnic foods |
| Γεωγραφικοί όροι: | India, Himalaya Mountains, Uttarakhand (India) |
| Περίληψη: | House of Himalayas is an ambitious project of the state government of the Himalayan state of Uttarakhand in north India to expand the indigenous food and nonfood items from the hill state on a national scale. The venture is aimed to promote the rare herbs and foodgrains typical of the Himalayan region on a national scale. However, these products are characterized by limited production due to the organic farming methods, smaller landholdings and a predominantly rainfed agriculture in the state. Establishing a national distribution network in the face of competition from the likes of brands like Patanjali and Organic India is a major challenge. The Himalayan state needs to balance between the socioeconomic objectives of a populist government and the commercial aspects of the business. Barely two years old, the fledgling brand is trying to expand its reach by multi-channel distribution networks. House of Himalayas faces strategic, operational and marketing challenges to garner market share from the deep-rooted competition. Being a late entrant in the market, House of Himalayas faces an additional challenge of diminishing industry attractiveness. [ABSTRACT FROM AUTHOR] |
| Copyright of South Asian Journal of Management is the property of South Asian Journal of Management and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Βάση Δεδομένων: | Business Source Index |
καταχωρήστε σχόλιο πρώτοι!