Periodical
ADVENTSAUSSTELLUNG Umsatzbringer oder Showprogramm?
| Τίτλος: | ADVENTSAUSSTELLUNG Umsatzbringer oder Showprogramm? |
|---|---|
| Alternate Title: | Advent Exhibition: Revenue Generator or Showpiece? |
| Συγγραφείς: | Farwick, Birgit |
| Πηγή: | Gestalten & Verkaufen. sep2026, Issue 5, p44-47. 4p. |
| Θεματικοί όροι: | *Customer relations, *Customer loyalty, *Consumer behavior, Floral decorations |
| People: | Steinbach, Christine |
| Περίληψη: | The article presents an interview with Christine Steinbach of Steinbach Floristik in Karlsruhe, who shares her perspective on the importance of Advent exhibitions for customer engagement and business success. Topics include the role of the exhibition in strengthening customer loyalty and attracting new clients, the planning and stylistic choices behind the festive decorations, and observed purchasing behaviors ranging from price-sensitive selections to unique, higher-value arrangements. |
| Βάση Δεδομένων: | Business Source Index |
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