Periodical
ADVENTSAUSSTELLUNG Umsatzbringer oder Showprogramm?
| Τίτλος: | ADVENTSAUSSTELLUNG Umsatzbringer oder Showprogramm? |
|---|---|
| Alternate Title: | Advent Exhibition: Revenue Generator or Showpiece? |
| Συγγραφείς: | Farwick, Birgit |
| Πηγή: | Gestalten & Verkaufen. sep2026, Issue 5, p44-47. 4p. |
| Θεματικοί όροι: | *Customer relations, *Customer loyalty, *Consumer behavior, Floral decorations |
| People: | Steinbach, Christine |
| Περίληψη: | The article presents an interview with Christine Steinbach of Steinbach Floristik in Karlsruhe, who shares her perspective on the importance of Advent exhibitions for customer engagement and business success. Topics include the role of the exhibition in strengthening customer loyalty and attracting new clients, the planning and stylistic choices behind the festive decorations, and observed purchasing behaviors ranging from price-sensitive selections to unique, higher-value arrangements. |
| Βάση Δεδομένων: | Business Source Index |
| FullText | Text: Availability: 0 |
|---|---|
| Header | DbId: bsx DbLabel: Business Source Index An: 196601039 RelevancyScore: 1430 AccessLevel: 6 PubType: Periodical PubTypeId: serialPeriodical PreciseRelevancyScore: 1430 |
| IllustrationInfo | |
| Items | – Name: Title Label: Title Group: Ti Data: ADVENTSAUSSTELLUNG Umsatzbringer oder Showprogramm? – Name: TitleAlt Label: Alternate Title Group: TiAlt Data: Advent Exhibition: Revenue Generator or Showpiece? – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Farwick%2C+Birgit%22">Farwick, Birgit</searchLink> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Gestalten+%26+Verkaufen%22">Gestalten & Verkaufen</searchLink>. sep2026, Issue 5, p44-47. 4p. – Name: Subject Label: Subject Terms Group: Su Data: *<searchLink fieldCode="DE" term="%22Customer+relations%22">Customer relations</searchLink><br />*<searchLink fieldCode="DE" term="%22Customer+loyalty%22">Customer loyalty</searchLink><br />*<searchLink fieldCode="DE" term="%22Consumer+behavior%22">Consumer behavior</searchLink><br /><searchLink fieldCode="DE" term="%22Floral+decorations%22">Floral decorations</searchLink> – Name: SubjectPerson Label: People Group: Su Data: <searchLink fieldCode="PE" term="%22Steinbach%2C+Christine%22">Steinbach, Christine</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: The article presents an interview with Christine Steinbach of Steinbach Floristik in Karlsruhe, who shares her perspective on the importance of Advent exhibitions for customer engagement and business success. Topics include the role of the exhibition in strengthening customer loyalty and attracting new clients, the planning and stylistic choices behind the festive decorations, and observed purchasing behaviors ranging from price-sensitive selections to unique, higher-value arrangements. |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsx&AN=196601039 |
| RecordInfo | BibRecord: BibEntity: Languages: – Code: ger Text: German PhysicalDescription: Pagination: PageCount: 4 StartPage: 44 Subjects: – SubjectFull: Customer relations Type: general – SubjectFull: Customer loyalty Type: general – SubjectFull: Consumer behavior Type: general – SubjectFull: Floral decorations Type: general – SubjectFull: Steinbach, Christine Type: general Titles: – TitleFull: ADVENTSAUSSTELLUNG Umsatzbringer oder Showprogramm? Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Farwick, Birgit IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 09 Text: sep2026 Type: published Y: 2026 Identifiers: – Type: issn-print Value: 09396586 Numbering: – Type: issue Value: 5 Titles: – TitleFull: Gestalten & Verkaufen Type: main |
| ResultId | 1 |