Academic Journal
The Impact of Value Orientations on Psychological Reactance to Pro‐Environmental Normative Appeals.
| Τίτλος: | The Impact of Value Orientations on Psychological Reactance to Pro‐Environmental Normative Appeals. |
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| Συγγραφείς: | Kavvouris, Christos1 (AUTHOR), Chrysochou, Polymeros1 (AUTHOR) polyc@mgmt.au.dk, Thøgersen, John1 (AUTHOR) |
| Πηγή: | Business Strategy & the Environment (John Wiley & Sons, Inc). Aug2026, p1. 14p. 3 Illustrations. |
| Θεματικοί όροι: | Psychological reactance, Value orientations, Egoism, Social norms, Altruism, Goal (Psychology) |
| Γεωγραφικοί όροι: | United States, United Kingdom |
| Περίληψη: | ABSTRACT This paper examines how individuals' responses to descriptive (what most others do) and injunctive (what others believe people should do) pro‐environmental appeals depend on their value orientations. Across two studies using representative samples (United States: recycling electronic waste; United Kingdom: recycling single‐use batteries), the findings show that pro‐environmental appeals influence behavioral intentions through psychological reactance when individuals' value priorities conflict with the appeal. Descriptive normative appeals evoke less psychological reactance than injunctive normative appeals. However, reactance consistently emerges among individuals with stronger egoistic values (in both countries) and among those with weaker altruistic values (United States) or weaker biospheric values (United Kingdom). These findings advance research on normative appeals by clarifying when such messages are effective and when they backfire. Specifically, the study demonstrates that value orientations moderate the effectiveness of descriptive and injunctive normative appeals and provides novel evidence of the role of psychological reactance in shaping pro‐environmental behavioral intentions. [ABSTRACT FROM AUTHOR] |
| Copyright of Business Strategy & the Environment (John Wiley & Sons, Inc) is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Βάση Δεδομένων: | Business Source Index |
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