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Outsourcing Domestic Work in the Crisis of Social Reproduction: Platform‐Mediated Cleaning and the Role of Clients.

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Τίτλος: Outsourcing Domestic Work in the Crisis of Social Reproduction: Platform‐Mediated Cleaning and the Role of Clients.
Συγγραφείς: Gerold, Stefanie1 (AUTHOR) stefanie.gerold@b-tu.de, Gruszka, Katarzyna2 (AUTHOR), Sardadvar, Karin3 (AUTHOR), Theine, Hendrik4 (AUTHOR), Pillinger, Anna5 (AUTHOR)
Πηγή: New Technology, Work & Employment. Jul2026, Vol. 41 Issue 2, p186-197. 12p.
Θεματικοί όροι: *Client relations, *Gig economy, *Customer experience, *Work environment, Social reproduction, Housekeeping
Γεωγραφικοί όροι: Germany
Περίληψη: Amid the crisis of social reproduction, outsourcing domestic work has become increasingly appealing, with labour platforms offering new avenues to do so. This article explores the largely overlooked perspective of clients using platform‐mediated cleaning services, focusing on Helpling in Germany. Drawing on a multi‐method study, we examine clients' motivations for hiring cleaners through platforms and their perceptions of working conditions. We also analyse interactions between clients and cleaners, and how these are shaped by the platform. Our findings suggest that platforms like Helpling are attractive because of their convenience and their promise of an allegedly legal alternative to informal arrangements. While some clients express concerns over precarious working conditions, others justify them through market logic or assumptions about cleaners' backgrounds. The platform infrastructure helps mediate trust, yet personal relations between clients and cleaners limit the platform's strategy of delegating management and control mechanisms to clients. [ABSTRACT FROM AUTHOR]
Copyright of New Technology, Work & Employment is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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  Data: Amid the crisis of social reproduction, outsourcing domestic work has become increasingly appealing, with labour platforms offering new avenues to do so. This article explores the largely overlooked perspective of clients using platform‐mediated cleaning services, focusing on Helpling in Germany. Drawing on a multi‐method study, we examine clients' motivations for hiring cleaners through platforms and their perceptions of working conditions. We also analyse interactions between clients and cleaners, and how these are shaped by the platform. Our findings suggest that platforms like Helpling are attractive because of their convenience and their promise of an allegedly legal alternative to informal arrangements. While some clients express concerns over precarious working conditions, others justify them through market logic or assumptions about cleaners' backgrounds. The platform infrastructure helps mediate trust, yet personal relations between clients and cleaners limit the platform's strategy of delegating management and control mechanisms to clients. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of New Technology, Work & Employment is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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              Text: Jul2026
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              Y: 2026
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