APA (7th ed.) Citation

Shah, P., Loiacono, E. T., & Wilson, E. V. (2026). Off the shelf, still on their minds? Comprehending consumer responses to brand deletion. Journal of Brand Strategy, 15(1), 43.

Chicago Style (17th ed.) Citation

Shah, Purvi, Eleanor T. Loiacono, and E. Vance Wilson. "Off the Shelf, Still on Their Minds? Comprehending Consumer Responses to Brand Deletion." Journal of Brand Strategy 15, no. 1 (2026): 43.

MLA (9th ed.) Citation

Shah, Purvi, et al. "Off the Shelf, Still on Their Minds? Comprehending Consumer Responses to Brand Deletion." Journal of Brand Strategy, vol. 15, no. 1, 2026, p. 43.