Academic Journal
Editorial.
| Τίτλος: | Editorial. |
|---|---|
| Συγγραφείς: | Beckett, Simon1 (AUTHOR) |
| Πηγή: | Journal of Brand Strategy. Summer2026, Vol. 15 Issue 1, p4-5. 2p. |
| Θεματικοί όροι: | *Marketing strategy, *Social responsibility of business, *Product management, *Blockchains, *Consumer behavior, *Brand equity, *Brand communities |
| Περίληψη: | This editorial summarizes key papers featured in the Journal of Brand Strategy’s Summer 2026 issue, focusing on innovative approaches to brand management and marketing. Topics include embedding brand philosophy as a company’s operating system by Octopus Energy Group leaders, authentic corporate social responsibility through the NFL’s Philadelphia Eagles Autism Foundation, and overcoming data silos in brand management with a diagnostic framework from UKTV Media. Additional studies explore consumer reactions to brand portfolio deletions, blockchain technology’s potential to improve focus group research, and the application of brand sociology to purpose-driven brands beyond German-speaking contexts. Each paper offers practical frameworks or insights aimed at advancing strategic brand and marketing practices. [Extracted from the article] |
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| Βάση Δεδομένων: | Business Source Index |
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