Academic Journal
Editorial.
| Τίτλος: | Editorial. |
|---|---|
| Συγγραφείς: | Beckett, Simon1 (AUTHOR) |
| Πηγή: | Journal of Brand Strategy. Summer2026, Vol. 15 Issue 1, p4-5. 2p. |
| Θεματικοί όροι: | *Marketing strategy, *Social responsibility of business, *Product management, *Blockchains, *Consumer behavior, *Brand equity, *Brand communities |
| Περίληψη: | This editorial summarizes key papers featured in the Journal of Brand Strategy’s Summer 2026 issue, focusing on innovative approaches to brand management and marketing. Topics include embedding brand philosophy as a company’s operating system by Octopus Energy Group leaders, authentic corporate social responsibility through the NFL’s Philadelphia Eagles Autism Foundation, and overcoming data silos in brand management with a diagnostic framework from UKTV Media. Additional studies explore consumer reactions to brand portfolio deletions, blockchain technology’s potential to improve focus group research, and the application of brand sociology to purpose-driven brands beyond German-speaking contexts. Each paper offers practical frameworks or insights aimed at advancing strategic brand and marketing practices. [Extracted from the article] |
| Copyright of Journal of Brand Strategy is the property of Henry Stewart Publications LLP and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Βάση Δεδομένων: | Business Source Index |
| FullText | Text: Availability: 0 |
|---|---|
| Header | DbId: bsx DbLabel: Business Source Index An: 194971014 RelevancyScore: 1455 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 1455 |
| IllustrationInfo | |
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| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsx&AN=194971014 |
| RecordInfo | BibRecord: BibEntity: Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 2 StartPage: 4 Subjects: – SubjectFull: Marketing strategy Type: general – SubjectFull: Social responsibility of business Type: general – SubjectFull: Product management Type: general – SubjectFull: Blockchains Type: general – SubjectFull: Consumer behavior Type: general – SubjectFull: Brand equity Type: general – SubjectFull: Brand communities Type: general Titles: – TitleFull: Editorial. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Beckett, Simon IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 06 Text: Summer2026 Type: published Y: 2026 Identifiers: – Type: issn-print Value: 2045855X Numbering: – Type: volume Value: 15 – Type: issue Value: 1 Titles: – TitleFull: Journal of Brand Strategy Type: main |
| ResultId | 1 |