Academic Journal

'Hook'-shaped polarization: how conservative super-commenters shape conspiracy beliefs and news engagement across the political spectrum.

Bibliographic Details
Title: 'Hook'-shaped polarization: how conservative super-commenters shape conspiracy beliefs and news engagement across the political spectrum.
Authors: Zhu, Yijia Erika1 yzhu559@wisc.edu, Scherr, Sebastian2 sebastian.scherr@uni-a.de
Source: Information, Communication & Society. Jun2026, Vol. 29 Issue 7, p1989-2014. 26p.
Subject Terms: *Online comments, *Propaganda, Conspiracy theories, News consumption, News websites, Polarization (Social sciences), Political affiliation
Company/Entity: Breitbart News Network LLC
Abstract: The article reanalyzes survey data to examine how exposure to conservative super-commenters on Breitbart affects conspiracy beliefs and news engagement behaviors across the entire liberal-to-conservative political spectrum. Topics include participatory propaganda, political polarization; and online comment section dynamics.
Database: Business Source Index
Description
ISSN:1369118X
DOI:10.1080/1369118X.2025.2539299