Why the Best Immersive Experiences Succeed.

Λεπτομέρειες βιβλιογραφικής εγγραφής
Τίτλος:	Why the Best Immersive Experiences Succeed.
Συγγραφείς:	Nunes, Joseph C. (AUTHOR), Heimann, Wendy (AUTHOR)
Πηγή:	Harvard Business Review. Jul/Aug2026, Vol. 104 Issue 4, p88-99. 12p. 9 Color Photographs, 1 Chart, 1 Cartoon or Caricature.
Θεματικοί όροι:	Customer experience, Consumer psychology, *Customer satisfaction, Immersive design, Environmental psychology, Motivation (Psychology)
Περίληψη:	Immersion is increasingly defining customer experiences in a variety of industries, yet too often creators of immersive environments rely on spectacle, advanced technology, or scale, which fails to create a lasting impact. The most effective experiences are based on the psychological state of absorption and guide participants through a progression in which they seek answers to six questions: Where am I? Who am I with? What can I do? What is happening? Am I making progress? Why does this matter? Many experiences address one or several of these dimensions, but those that help people answer all six questions are the ones that draw them in, keep them engaged, and culminate with a coherent sense of what it all meant. For companies, the payoffs of building effective immersive environments can be substantial, from increased revenues to higher customer satisfaction. [ABSTRACT FROM AUTHOR]
	Copyright © Harvard Business Publishing. All Rights Reserved. This content is intended for individual research use only, subject to the following: Unless permission is expressly granted in a separate license, this content may NOT be used for classroom or teaching use, which includes teaching materials, electronic reserves, course packs or persistent linking from syllabi. Please consult your institution's librarian about the nature of relevant licenses held by your institution and the restrictions that may or may not apply.Unless permission is expressly granted in a separate license, this content may NOT be used in corporate training and/or as corporate learning materials. For corporate users, please consult the specific terms of your company's license(s) for complete information and restrictions. For more information and teaching resources from Harvard Business Publishing including Harvard Business School Cases, eLearning products, and business simulations please visit hbsp.harvard.edu. (Copyright applies to all Abstracts.)
Βάση Δεδομένων:	Business Source Index

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RecordInfo	BibRecord: BibEntity: Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 12 StartPage: 88 Subjects: – SubjectFull: Customer experience Type: general – SubjectFull: Consumer psychology Type: general – SubjectFull: Customer satisfaction Type: general – SubjectFull: Immersive design Type: general – SubjectFull: Environmental psychology Type: general – SubjectFull: Motivation (Psychology) Type: general Titles: – TitleFull: Why the Best Immersive Experiences Succeed. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Nunes, Joseph C. – PersonEntity: Name: NameFull: Heimann, Wendy IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 07 Text: Jul/Aug2026 Type: published Y: 2026 Identifiers: – Type: issn-print Value: 00178012 Numbering: – Type: volume Value: 104 – Type: issue Value: 4 Titles: – TitleFull: Harvard Business Review Type: main
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