Periodical
SOCIAL MEDIA STUDIO BOSS.
| Τίτλος: | SOCIAL MEDIA STUDIO BOSS. |
|---|---|
| Συγγραφείς: | BERTONI, STEVEN (AUTHOR) |
| Πηγή: | Forbes. Jun/Jul2026, Vol. 209 Issue 3, p15-17. 3p. 3 Color Photographs. |
| Θεματικοί όροι: | *Digital platforms, *Mass media industry, *Advertising revenue, *Influencer marketing, Social media, Video production & direction, Virtual communities, Audience participation |
| Περίληψη: | The article focuses on Dhar Mann, a digital content creator whose studio produces scripted, uplifting videos designed for social media platforms, attracting nearly 300 million weekly views and generating substantial advertising revenue. Mann’s vertically integrated, non-union studio creates simple, relatable stories with clear moral lessons, appealing to a diverse, global audience and enabling rapid content production and distribution. His success contrasts with the decline of traditional Hollywood studios, as Mann leverages direct audience feedback and digital platforms to drive growth and partnerships, including with the National Football League and Fox Entertainment. The article also briefly highlights other digital creators like Rebecca Zamolo and Andre "Typical Gamer" Rebelo, who have built media and business ventures through their online followings. [Extracted from the article] |
| Copyright of Forbes is the property of Forbes Inc. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Βάση Δεδομένων: | Business Source Index |
| FullText | Text: Availability: 0 |
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| Header | DbId: bsx DbLabel: Business Source Index An: 194038634 RelevancyScore: 1467 AccessLevel: 6 PubType: Periodical PubTypeId: serialPeriodical PreciseRelevancyScore: 1466.61413574219 |
| IllustrationInfo | |
| Items | – Name: Title Label: Title Group: Ti Data: SOCIAL MEDIA STUDIO BOSS. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22BERTONI%2C+STEVEN%22">BERTONI, STEVEN</searchLink> (AUTHOR) – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Forbes%22">Forbes</searchLink>. Jun/Jul2026, Vol. 209 Issue 3, p15-17. 3p. 3 Color Photographs. – Name: Subject Label: Subject Terms Group: Su Data: *<searchLink fieldCode="DE" term="%22Digital+platforms%22">Digital platforms</searchLink><br />*<searchLink fieldCode="DE" term="%22Mass+media+industry%22">Mass media industry</searchLink><br />*<searchLink fieldCode="DE" term="%22Advertising+revenue%22">Advertising revenue</searchLink><br />*<searchLink fieldCode="DE" term="%22Influencer+marketing%22">Influencer marketing</searchLink><br /><searchLink fieldCode="DE" term="%22Social+media%22">Social media</searchLink><br /><searchLink fieldCode="DE" term="%22Video+production+%26+direction%22">Video production & direction</searchLink><br /><searchLink fieldCode="DE" term="%22Virtual+communities%22">Virtual communities</searchLink><br /><searchLink fieldCode="DE" term="%22Audience+participation%22">Audience participation</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: The article focuses on Dhar Mann, a digital content creator whose studio produces scripted, uplifting videos designed for social media platforms, attracting nearly 300 million weekly views and generating substantial advertising revenue. Mann’s vertically integrated, non-union studio creates simple, relatable stories with clear moral lessons, appealing to a diverse, global audience and enabling rapid content production and distribution. His success contrasts with the decline of traditional Hollywood studios, as Mann leverages direct audience feedback and digital platforms to drive growth and partnerships, including with the National Football League and Fox Entertainment. The article also briefly highlights other digital creators like Rebecca Zamolo and Andre "Typical Gamer" Rebelo, who have built media and business ventures through their online followings. [Extracted from the article] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Forbes is the property of Forbes Inc. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsx&AN=194038634 |
| RecordInfo | BibRecord: BibEntity: Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 3 StartPage: 15 Subjects: – SubjectFull: Digital platforms Type: general – SubjectFull: Mass media industry Type: general – SubjectFull: Advertising revenue Type: general – SubjectFull: Influencer marketing Type: general – SubjectFull: Social media Type: general – SubjectFull: Video production & direction Type: general – SubjectFull: Virtual communities Type: general – SubjectFull: Audience participation Type: general Titles: – TitleFull: SOCIAL MEDIA STUDIO BOSS. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: BERTONI, STEVEN IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 06 Text: Jun/Jul2026 Type: published Y: 2026 Identifiers: – Type: issn-print Value: 00156914 Numbering: – Type: volume Value: 209 – Type: issue Value: 3 Titles: – TitleFull: Forbes Type: main |
| ResultId | 1 |