Academic Journal

Knowledge Hiding by Salespeople in a B2C Context.

Λεπτομέρειες βιβλιογραφικής εγγραφής
Τίτλος: Knowledge Hiding by Salespeople in a B2C Context.
Συγγραφείς: Mondego, Clarisse Cordeiro Medeiros1 (AUTHOR), Mainardes, Emerson Wagner2 (AUTHOR)
Πηγή: Knowledge & Process Management. May2026, p1. 17p. 1 Illustration.
Θεματικοί όροι: *Sales personnel, *Client relations, *Nondisclosure, *Corporate culture, *Leadership, *Retail industry, *Qualitative research
Περίληψη: ABSTRACT This study sought to explore the possible reasons why salespeople hide knowledge from customers in a business‐to‐consumer context (B2C). Based on the existing literature on knowledge hiding at the individual, organizational, and sales levels, an exploratory methodology with a qualitative approach was adopted. Interviews were conducted with 16 customers and 24 salespeople from different sectors. Based on the content analysis, a theoretical model was developed consisting of three categories that together explain the reasons for knowledge hiding by salespeople. Individual factors indicate that salespeople show intentional behavior, on a personal level, to hide knowledge requested by customers. At the organizational level, culture, leadership, and organizational climate can lead to knowledge hiding. Finally, in relational terms, knowledge hiding can occur in the interaction between salespeople and customers, a phenomenon that has not yet been identified in literature. The results provide input for improving sales practices and strategies, as well as enhancing value propositions for customers. Understanding the reasons behind knowledge hiding can contribute to better management and training of sales staff. [ABSTRACT FROM AUTHOR]
Copyright of Knowledge & Process Management is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Βάση Δεδομένων: Business Source Index
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IllustrationInfo
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  Data: Knowledge Hiding by Salespeople in a B2C Context.
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  Data: *<searchLink fieldCode="DE" term="%22Sales+personnel%22">Sales personnel</searchLink><br />*<searchLink fieldCode="DE" term="%22Client+relations%22">Client relations</searchLink><br />*<searchLink fieldCode="DE" term="%22Nondisclosure%22">Nondisclosure</searchLink><br />*<searchLink fieldCode="DE" term="%22Corporate+culture%22">Corporate culture</searchLink><br />*<searchLink fieldCode="DE" term="%22Leadership%22">Leadership</searchLink><br />*<searchLink fieldCode="DE" term="%22Retail+industry%22">Retail industry</searchLink><br />*<searchLink fieldCode="DE" term="%22Qualitative+research%22">Qualitative research</searchLink>
– Name: Abstract
  Label: Abstract
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  Data: ABSTRACT This study sought to explore the possible reasons why salespeople hide knowledge from customers in a business‐to‐consumer context (B2C). Based on the existing literature on knowledge hiding at the individual, organizational, and sales levels, an exploratory methodology with a qualitative approach was adopted. Interviews were conducted with 16 customers and 24 salespeople from different sectors. Based on the content analysis, a theoretical model was developed consisting of three categories that together explain the reasons for knowledge hiding by salespeople. Individual factors indicate that salespeople show intentional behavior, on a personal level, to hide knowledge requested by customers. At the organizational level, culture, leadership, and organizational climate can lead to knowledge hiding. Finally, in relational terms, knowledge hiding can occur in the interaction between salespeople and customers, a phenomenon that has not yet been identified in literature. The results provide input for improving sales practices and strategies, as well as enhancing value propositions for customers. Understanding the reasons behind knowledge hiding can contribute to better management and training of sales staff. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
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  Data: <i>Copyright of Knowledge & Process Management is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1002/kpm.70108
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      – Code: eng
        Text: English
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      Pagination:
        PageCount: 17
        StartPage: 1
    Subjects:
      – SubjectFull: Sales personnel
        Type: general
      – SubjectFull: Client relations
        Type: general
      – SubjectFull: Nondisclosure
        Type: general
      – SubjectFull: Corporate culture
        Type: general
      – SubjectFull: Leadership
        Type: general
      – SubjectFull: Retail industry
        Type: general
      – SubjectFull: Qualitative research
        Type: general
    Titles:
      – TitleFull: Knowledge Hiding by Salespeople in a B2C Context.
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            NameFull: Mondego, Clarisse Cordeiro Medeiros
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            NameFull: Mainardes, Emerson Wagner
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          Dates:
            – D: 21
              M: 05
              Text: May2026
              Type: published
              Y: 2026
          Identifiers:
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