Focus on Authors.

Λεπτομέρειες βιβλιογραφικής εγγραφής
Τίτλος:	Focus on Authors.
Πηγή:	Marketing Science (INFORMS). Mar/Apr2026, Vol. 45 Issue 2, p490-492. 3p.
Θεματικοί όροι:	Marketing, Digital platforms, Business analytics, Information technology, Electronic commerce, Online marketplaces, Peer pressure, Machine learning
Περίληψη:	The document provides detailed professional profiles of multiple academics specializing in marketing, operations, and digital platform research, highlighting their institutional affiliations, educational backgrounds, and research focuses. Key topics covered by these scholars include quantitative marketing methods, peer effects in social networks, platform economics, content creation, algorithmic lending, information security, and digital marketplace dynamics. Several researchers are noted for their contributions to empirical modeling, machine learning applications, and the study of platform-mediated markets such as online healthcare, social media, and sharing economy platforms. The document serves as a resource for understanding the expertise and research interests of leading scholars engaged in the study of digital marketing, platform design, and data-driven decision-making. [Extracted from the article]
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Βάση Δεδομένων:	Business Source Index

Περιγραφή
ISSN:	07322399
DOI:	10.1287/mksc.2026.focusonaus.v45.n2