Παραπομπή σε μορφή APA (7η εκδ.)

Mercurio, K., Heinze, T., Witt, C. M., & Chatham, K. (2026). Nonprototypical packaging and strategic implications: When structural design disrupts or delivers. Journal of Brand Strategy, 14(4), 381.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Mercurio, Kathryn, Timothy Heinze, Christine M. Witt, και Kristen Chatham. "Nonprototypical Packaging and Strategic Implications: When Structural Design Disrupts or Delivers." Journal of Brand Strategy 14, no. 4 (2026): 381.

Παραπομπή σε μορφή MLA (9th εκδ.)

Mercurio, Kathryn, et al. "Nonprototypical Packaging and Strategic Implications: When Structural Design Disrupts or Delivers." Journal of Brand Strategy, vol. 14, no. 4, 2026, p. 381.