Academic Journal
What has changed us? Investigating consumers' behaviors for m-commerce: Comparing the pre- and post-pandemic eras.
| Τίτλος: | What has changed us? Investigating consumers' behaviors for m-commerce: Comparing the pre- and post-pandemic eras. |
|---|---|
| Συγγραφείς: | Kao, Wei-Kang1 (AUTHOR) Wkao@harrisburgU.edu |
| Πηγή: | Journal of Marketing Communications. Apr2026, Vol. 32 Issue 3, p231-253. 23p. |
| Θεματικοί όροι: | *Mobile commerce, *Consumer behavior, *Retail stores, *Online shopping, Pandemics, Trust |
| Περίληψη: | As the government, companies, and customers try to find a way to adapt to the post-pandemic era, we aim to examine how this new trend influences consumers' intentions and preferred shopping styles. This study empirically examines the associations between different types (in-store vs. online) of customers, perceived security, and behavioral intention toward adopting m-commerce before, during, and after the COVID-19 pandemic. Two online studies were conducted for data collection in 2020 and 2023. We found that, first, the concern of perceived security when using m-commerce is insignificant during the pandemic for in-store customers and does not serve as an extra threat for both types of customers after the pandemic. Second, both in-store and online customers showed inconsistencies between their intentions and behaviors toward mobile commerce during the pandemic, and the tendency to adopt such services could be a temporary effect due to the pandemic as customers exhibited coherent behaviors after the pandemic. Furthermore, the combined effect of the pandemic and customer type to m-commerce adoption was strengthened during the post-pandemic era, indicating that despite in-store customers may use m-commerce when needed, they still prefer to shop physically. [ABSTRACT FROM AUTHOR] |
| Copyright of Journal of Marketing Communications is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Βάση Δεδομένων: | Business Source Index |
καταχωρήστε σχόλιο πρώτοι!