Kenny, G., & Pogrebna, G. (2026). LLMs Are Overtaking Search. Here's How to Adjust Your Online Presence: How companies can navigate three major shifts. Harvard Business Review Digital Articles, 1.
Chicago Style (17th ed.) CitationKenny, Graham, and Ganna Pogrebna. "LLMs Are Overtaking Search. Here's How to Adjust Your Online Presence: How Companies Can Navigate Three Major Shifts." Harvard Business Review Digital Articles 2026: 1.
MLA (9th ed.) CitationKenny, Graham, and Ganna Pogrebna. "LLMs Are Overtaking Search. Here's How to Adjust Your Online Presence: How Companies Can Navigate Three Major Shifts." Harvard Business Review Digital Articles, 2026, p. 1.
Warning: These citations may not always be 100% accurate.