Παραπομπή σε μορφή APA (7η εκδ.)

Wu, M. W., & Ham, S. H. (2026). More Ads, More Viewers? Analyzing Behavioral Shifts from Advertising Permissions to Live Streaming Consumption. Journal of Marketing, 90(2), 96. https://doi.org/10.1177/00222429251363144

Παραπομπή σε μορφή Chicago (17η εκδ.)

Wu, Michael W., και Sung H. Ham. "More Ads, More Viewers? Analyzing Behavioral Shifts from Advertising Permissions to Live Streaming Consumption." Journal of Marketing 90, no. 2 (2026): 96. https://doi.org/10.1177/00222429251363144.

Παραπομπή σε μορφή MLA (9th εκδ.)

Wu, Michael W., και Sung H. Ham. "More Ads, More Viewers? Analyzing Behavioral Shifts from Advertising Permissions to Live Streaming Consumption." Journal of Marketing, vol. 90, no. 2, 2026, p. 96, https://doi.org/10.1177/00222429251363144.