APA (7th ed.) Citation

Qian, K., & Xie, Y. (2026). The Power of Star Creators: Evidence from the Live Streaming Industry. Journal of Marketing Research (JMR), 63(1), 149. https://doi.org/10.1177/00222437251359163

Chicago Style (17th ed.) Citation

Qian, Kun, and Ying Xie. "The Power of Star Creators: Evidence from the Live Streaming Industry." Journal of Marketing Research (JMR) 63, no. 1 (2026): 149. https://doi.org/10.1177/00222437251359163.

MLA (9th ed.) Citation

Qian, Kun, and Ying Xie. "The Power of Star Creators: Evidence from the Live Streaming Industry." Journal of Marketing Research (JMR), vol. 63, no. 1, 2026, p. 149, https://doi.org/10.1177/00222437251359163.