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Research: When Are Customers Willing to Try a New Technology? Marketers need to meet people during unexpected pockets of free time.

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Title: Research: When Are Customers Willing to Try a New Technology? Marketers need to meet people during unexpected pockets of free time.
Authors: Nagpal, Guneet Kaur1, Mitra, Amrita2
Source: Harvard Business Review Digital Articles. 11/5/2025, p1-5. 5p.
Subject Terms: *Technological innovations, *Blockchains, *Consumer behavior, *COVID-19 pandemic, *Customer experience
Database: Business Source Index
FullText Text:
  Availability: 0
Header DbId: bsx
DbLabel: Business Source Index
An: 189130641
RelevancyScore: 1446
AccessLevel: 6
PubType: Periodical
PubTypeId: serialPeriodical
PreciseRelevancyScore: 1446.22045898438
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsx&AN=189130641
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      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 5
        StartPage: 1
    Subjects:
      – SubjectFull: Technological innovations
        Type: general
      – SubjectFull: Blockchains
        Type: general
      – SubjectFull: Consumer behavior
        Type: general
      – SubjectFull: COVID-19 pandemic
        Type: general
      – SubjectFull: Customer experience
        Type: general
    Titles:
      – TitleFull: Research: When Are Customers Willing to Try a New Technology? Marketers need to meet people during unexpected pockets of free time.
        Type: main
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          Name:
            NameFull: Nagpal, Guneet Kaur
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            NameFull: Mitra, Amrita
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          Dates:
            – D: 05
              M: 11
              Text: 11/5/2025
              Type: published
              Y: 2025
          Titles:
            – TitleFull: Harvard Business Review Digital Articles
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